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Karen Dawson

Brand Strategy - Content, Communications & Creative

Karen Dawson is a global brand marketing and strategy leader specializing in purpose-driven brands. With a rich background in crafting always-on internal and external content for top b2c and b2b brands, Karen brings expertise in brand, content & social strategy, digital marketing, employee engagement, customer experience & innovation, change management, internal & external communications, employer branding, and team building. She has experience in digital, social, video, storytelling, branding, copywriting, editing, and design thinking across various platforms including websites, mobile, social media, and digital signage. Karen has worked with renowned brands like American Express, AT&T, IBM, Walmart, and more.

Karen Dawson holds a Master's degree in Journalism from New York University Graduate School of Arts & Sciences and completed her B.A. in English & Psychology at Colgate University. She has held key positions in prestigious organizations such as Two Blue Spruce, Lionbridge, TIAA, Hyatt Hotels Corporation, Timberland, Harrods, Bath & Body Works, White Barn, and Wells Fargo. With roles ranging from VP to Chief Creative Officer, Karen has demonstrated her talent for driving global brand and digital strategies for leading companies.

Karen Dawson
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Location

Greater Boston