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Karen Feldman

Vice President, Performance Marketing and Analytics

Karen Feldman is a seasoned Business and Marketing Strategist with a wealth of executive experience in Marketing, Management Consulting, and Corporate Strategy with a primary focus on the Technology, Media, and Telecommunications sectors.

Her expertise lies in areas such as Advanced Analytics, Market and Competitive Analysis, Financial Analysis, and Growth/Marketing Strategies.

Karen pursued her education at Emory University, achieving a BBA with focuses on Marketing and Psychology. She further enhanced her knowledge by obtaining an MBA in Marketing from NYU Stern School of Business.

Throughout her career, Karen has held key positions at renowned organizations. She served as the Vice President of Performance Marketing and Analytics, Vice President of Market Development and Insights, Director of Strategy in Global Sales, Global Communications Sector Lead, and Global Media and Entertainment Industry Research Lead at IBM.

Prior to these roles in IBM, Karen worked as a Consultant at WestEnd New Media, a Managing Consultant at IBM, a Consultant at PriceWaterhouse, and also gained experience in Media and Entertainment Strategy as a Consultant at PricewaterhouseCoopers. She kickstarted her career as a Marketing Intern at American Express.

Karen Feldman
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Location

New York, New York, United States