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Karen Freberg
Professor of Strategic Communication, Director, Author, and Consultant with a specialization in building academia-industry partnerships.
Karen Freberg is a prominent academic and professional in the field of strategic communication. Currently, she serves as the Director of The Bird's Nest Student Agency, the University of Louisville's first student-run agency focused on strategic communication, a role she has held since July 2022. In this capacity, she oversees a full-service agency that provides students with hands-on experience in the industry.1
In addition to her directorial role, Freberg is a Full Professor of Strategic Communications at the University of Louisville. She has an extensive background in teaching and research, focusing on areas such as social media, public relations, and crisis communications. Her academic contributions include several books, notably "Social Media for Strategic Communications," which received the APEX print book award in 2019.1
Freberg is also recognized for her consulting work with major brands like Adobe, Facebook (Meta), and Hootsuite, where she advises on social media strategies and influencer marketing. Her commitment to bridging academia and industry is evident in her efforts to mentor future professionals in the field.1
Highlights
Amazing event last night w/ @mahagaber at @uofl w/ @thebirdsnestlou 🪺!
Thank you Maha for coming out to UofL and sharing your insights and book w/ all of us!! https://t.co/3K1le0ILW6

✨ There’s a new bombshell (book) entering the (Freberg family) villa! ✨
I’m having a serious proud lil’ sis moment here as Kris Saling has officially launched her new book!! Kris has spent a ton of time working, researching, writing, editing, revising and more on this book - and I couldn’t be prouder!!
As someone who knows the process of writing books, this is a truly epic achievement and I can’t wait to see the reviews and adoptions!
Seeing her work in print makes me so happy for Kris!! Plus - it marks a new milestone for our family as I’ve started a dedicated section of my bookshelf in my home 🏡 office for books written by family and friends. And what’s even cooler is the fact we are all writing on different topics as a family!
We both still have much to do to catch up to the OG Dr. Freberg (aka Mom), but we got this!
Congrats Kris!! 🥳
#talentmanagement #author #book
