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Karen Goldstein

Senior XM Scientist, Research Services at SAP - Qualtrics

Karen Goldstein is a respected market research leader currently serving as a Senior XM Scientist in Research Services at Qualtrics. She has a strong background in domestic and global market research across various industries, with a deep passion for understanding consumer behavior.

Karen's career spans over 25 years in the market research field.2 She started her career studying consumer purchase and usage behavior at IRI and NPD before transitioning to custom research in 2004.2 She has held several senior positions, including:

  • Vice President at Knowledge Networks
  • Senior Vice President of Consumer Insights at GfK Digital
  • VP of Market Opportunities and Innovation at Synovate and later at GfK2

In 2019, Karen joined Qualtrics as an XM Scientist in Research Services.2 She has since progressed to become a Principal XM Scientist, focusing on Product Experience (PX) and DesignXM.2

Karen's expertise includes:

  • Innovation research methods across numerous categories and industries2
  • Uncovering consumer needs and driving innovation
  • Creating effective marketing strategies based on thorough research and data analysis
  • Leading product science teams1

Her academic background includes:

  • Master of Business Administration (MBA) in Marketing from Quinlan School of Business, Loyola University Chicago
  • BA in Psychology and Business from Washington University in St. Louis

Karen is known for her ability to leverage consumer insights to guide product development, brand positioning, and marketing campaigns. Her role at Qualtrics involves being the voice of the customer, working closely with product managers, UX, and engineering teams to ensure they build the right solutions for market researchers.1

Highlights

May 16 · greenbook.org
An Interview with Qualtrics' Strategy & Research Suite Gurus
Nov 30 · qualtrics.com
Webinar - 2021 key insights and trends of product ... - Qualtrics
May 12 · qualtrics.com
What is design research methodology and why is it important?
Apr 27 · greenbook.org
Karen Goldstein - Greenbook.org
Karen Goldstein - Greenbook.org
Mar 1 · datalarks.com
Data Larks

Related Questions

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Karen Goldstein
Karen Goldstein, photo 1
Karen Goldstein, photo 2
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Location

Chicago, Illinois