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Karen Lewis

Leading Digital Marketing, Ecommerce & Digital Transformation. Thought leader driving positive digital experiences & ROI

Professional Background

Karen Lewis is an esteemed digital thought leader with over 16 years of extensive experience in the digital landscape, specializing in eCommerce, digital strategy, and digital marketing. She has built a robust career that bridges both technical and commercial realms, equipping her to oversee projects from concept to execution, while delivering on client objectives and enhancing user experiences. From her early days in web development and SEO, Karen has grown into a formidable figure in the industry, known for her innovative and strategic approach to digital initiatives.

Currently, Karen serves as the Vice Chair on the Board of Directors at AIMIA - The Digital Industry Association of Australia. This role positions her at the forefront of digital strategy and innovation within Australia’s evolving digital sector. She has previously held high-profile positions such as Head of Digital and eCommerce at Salmat, Head of Digital at Employsure, and Senior Manager of Mobile & Website Development at TAL Life.

Throughout her career, Karen has cultivated a profound understanding of the full customer journey, and she excels in problem-solving to ensure digital platforms provide enriching, frictionless experiences. She firmly believes in the importance of omnichannel experiences and strives to enhance customer engagement through effective digital strategies. As a proactive digital leader, Karen has successfully delivered comprehensive digital change programs, fostering collaboration among technical and non-technical staff alike, and ensuring alignment with corporate goals.

Education and Achievements

Karen’s academic background is impressive, underscoring her commitment to continuous learning and professional growth. She completed her A Levels in English Literature, IT, and Sociology at Conyers 6th Form and earned her Bachelor of Art in Multimedia from The University of Huddersfield. To further enhance her marketing acumen, she undertook a Mini MBA in Marketing at Marketing Week with Mark Ritson. This fusion of technical knowledge and marketing expertise enables her to influence her organizations and shape effective digital strategies.

In addition to her educational credentials, Karen is regarded as a thought leader in her field. She is a sought-after public speaker, contributing her insights at various events, such as those organized by Women in Digital and Women in Tech as well as participating in multiple digital meetups and contributing to print publications focused on her expertise. Her ability to articulate complex ideas in an accessible manner provides value to both peers and emerging professionals in the digital marketing space.

Notable Skills and Areas of Expertise

Karen is recognized as a subject matter expert (SME) in numerous domains within the digital marketing ecosystem. Her competencies encompass:

  • Digital Strategy Development: Crafting and implementing data-driven digital strategies tailored to organizational goals.
  • ECommerce Strategy: Spearheading eCommerce initiatives that focus on customer acquisition and retention.
  • Digital Marketing Automation: Utilizing marketing tools like Salesforce CRM and Adobe Experience Manager to forge personalized customer journeys.
  • Customer Experience (CX) and User Experience (UX): Mapping customer journeys to design seamless digital interactions and maximize user satisfaction.
  • Agile Methodology: As an Agile Product Owner and SCRUM Master, Karen advocates for Agile maturity, leading teams in adaptable and iterative project management.
  • Analytical Proficiency: Leveraging platforms such as Google Analytics and Adobe Analytics to monitor campaign performance, inform strategic decisions, and optimize results.
  • SEO Expertise: Her foundational roots in search-engine optimization give her an edge in driving organic growth and improving website visibility.

Career Path Highlights

Throughout her career, Karen has held various key roles that highlight her versatility and keen insight into digital operations:

  • At Reprise Media, she advanced from SEO Consultant to Team Leader, showcasing her rapid ascent in the digital marketing domain.
  • Her tenure as National Experience & Operations Director at Columbus Search underscored her capabilities in managing large-scale digital operations and enhancing customer experiences.
  • As the Online Marketing Manager at Visualsoft UK, she developed strategies that led to increased customer engagement and revenue growth.
  • Karen has also made significant contributions as the Head of Digital at major organizations such as Employsure and MetLife. Here, she successfully led digital transformations that not only met but exceeded business objectives.

Community Engagement and Leadership

Karen’s dedication to community and professional development is evident through her active participation in various organizations. As a member of the Australian Institute of Company Directors (MAICD), she engages in discussions and initiatives that drive innovation and excellence within the industry. Serving as a board member allows her to influence and guide strategies that resonate with current market trends and consumer needs.

Moreover, her initiatives aimed at empowering women in digital spaces reflect her commitment to nurturing emerging talent and fostering diversity in technology, which she promotes through her public speaking engagements and mentorship opportunities.

Conclusion

In summary, Karen Lewis stands out as a dynamic leader in the digital marketing space, drawing from a rich combination of technical skills, marketing strategy, and profound commercial awareness. Her extensive background and hands-on experience in digital transformations, team management, and operational excellence position her as an invaluable asset to any organization. As she continues to innovate and inspire, Karen remains dedicated to evolving the digital landscape and contributing positively to her community and the industry at large.

Related Questions

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Location

Sydney, New South Wales, Australia