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Karen Liu

Director at National Basketball Association (NBA)

Karen Liu is a results-driven and motivated manager with expertise in international and domestic marketing. She has a strong track record of building media programs to enhance brand perception and support business goals. With proven abilities in managing partner deals, Karen possesses exceptional project management and execution skills within agency and publisher environments. She also has a thorough understanding of budgeting and P&L management.

Karen Liu studied Business Administration with a focus on Marketing and Sport Management at The George Washington University.

In her professional experience, Karen has held various roles at the National Basketball Association (NBA), including Director, Associate Director, Senior Manager, Manager, Senior Account Executive, and Account Executive in Global Marketing Partnerships. Prior to her tenure at the NBA, she worked as a Media Supervisor at DraftFCB (Formerly Foote, Cone & Belding) and as a Marketing Liaison/Translator at Ignition, Inc.

Karen Liu
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Location

New York, New York, United States