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Karen Norris

Head of Demand Generation, North America at Phorest Salon Software

Karen Norris is a dynamic and award-winning marketing strategist with extensive experience in print, digital, and experiential marketing for B2B/B2C/D2C brands. She is a data-driven leader known for crafting full-funnel tactics that drive revenue growth.

With a background in Psychology from New York University, Karen has held key positions in various organizations including Phorest Salon Software, Connect Now Inc, Dobility, Inc., QuickPivot, Bloomberg LP, Bayaan Gardens School, Reed Business Information, and UBM Canon among others.

Karen's expertise lies in branding, multichannel marketing, content creation, social media management, business development, analytics, optimization, and team management. She excels in product launches, account-based marketing, creative concept ideation, and networking for lead acquisition and retention.

She leverages technology and data to build go-to-market strategies, create personalized buyer journeys, and optimize campaigns across all channels. Karen is passionate about testing and optimization, collaborating with cross-functional teams, and driving digital transformation.

Karen's tech stack includes MS Office, Adobe, Salesforce, Eloqua, Marketo, Optimizely, Engagio, Demandbase, Terminus, DiscoverOrg, LeadForensics, Cision, Tableau, Jira, Brightcove, Camtasia, Google Adwords, Hootsuite, and more, showcasing her proficiency in a wide range of tools and platforms.

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Location

Brighton, Massachusetts