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Karen Schuchardt
SVP, Digital & Linear Advertising Sales; Sponsorship at NBCUniversal Media, LLC
Karen Schuchardt is a senior executive in the advertising and media industry, currently serving as SVP, Advertising Sales and Content Partnerships at NBCUniversal.1 Her career spans over two decades in digital and traditional media, with a focus on advertising sales and content partnerships.
Career Highlights
Current Role at NBCUniversal: Karen joined NBCUniversal's Lifestyle Group and E! Entertainment in March 2017.1 In her current position, she:
- Leads ad sales efforts for NBCUniversal's entertainment and news properties
- Oversees commercialization of content across linear, video, and social platforms
- Drives go-to-market strategies for PEACOCK, TELEMUNDO's Hispanic Group, and the NBC NEWS Group
Key Achievements:
- Negotiated CTV upfront agreements
- Pioneered branded red carpet opportunities on social platforms
- Created new revenue streams
- Mobilized sales teams around multimedia strategies
Previous Experience: Before NBCUniversal, Karen held leadership positions at:
- DanceOn: Chief Revenue Officer (2016-2017)1
- The Walt Disney Company: VP, Video Advertising Sales (2013-2016)1
- Martha Stewart Living Omnimedia: SVP, Digital Sales and Operations (2012-2013)1
- Viacom: VP, Digital Advertising Sales, Music & Entertainment (2004-2012)1
Education
Karen holds a Bachelor's degree in Business Administration with a focus on Marketing and an International Business Specialization from the University of Wisconsin-Madison.1
Karen Schuchardt's extensive experience in digital and linear advertising sales, coupled with her leadership roles at major media companies, has positioned her as a key figure in the evolving landscape of content commercialization and advertising partnerships.
Highlights
This week, Jennie-O® set an all-new Guinness World Records title for the most turkeys donated in 24 hours in collaboration with our incredible team at TODAY.
Broadcasting from New York City on World Kindness Day, the Jennie-O® team donated 15,000 turkeys to local partners of Feeding America, the largest charity working to end hunger in the United States.
This is a true example of kindness and partnership. Thank you and congratulations to our partners at Jennie-O Turkey Store on breaking the Guiness World Records title!
Rich storytelling, stunning photography and conversational interviews that go beyond broadcast to FAST channels, social, and podcasts. The result? a staggering Omni channel reach for NBC’s TODAY and an opportunity for brands to reach younger consumers.
