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Karen Schuchardt

SVP, Digital & Linear Advertising Sales; Sponsorship at NBCUniversal Media, LLC

Karen Schuchardt is a senior executive in the advertising and media industry, currently serving as SVP, Advertising Sales and Content Partnerships at NBCUniversal.1 Her career spans over two decades in digital and traditional media, with a focus on advertising sales and content partnerships.

Career Highlights

Current Role at NBCUniversal: Karen joined NBCUniversal's Lifestyle Group and E! Entertainment in March 2017.1 In her current position, she:

  • Leads ad sales efforts for NBCUniversal's entertainment and news properties
  • Oversees commercialization of content across linear, video, and social platforms
  • Drives go-to-market strategies for PEACOCK, TELEMUNDO's Hispanic Group, and the NBC NEWS Group

Key Achievements:

  • Negotiated CTV upfront agreements
  • Pioneered branded red carpet opportunities on social platforms
  • Created new revenue streams
  • Mobilized sales teams around multimedia strategies

Previous Experience: Before NBCUniversal, Karen held leadership positions at:

  • DanceOn: Chief Revenue Officer (2016-2017)1
  • The Walt Disney Company: VP, Video Advertising Sales (2013-2016)1
  • Martha Stewart Living Omnimedia: SVP, Digital Sales and Operations (2012-2013)1
  • Viacom: VP, Digital Advertising Sales, Music & Entertainment (2004-2012)1

Education

Karen holds a Bachelor's degree in Business Administration with a focus on Marketing and an International Business Specialization from the University of Wisconsin-Madison.1

Karen Schuchardt's extensive experience in digital and linear advertising sales, coupled with her leadership roles at major media companies, has positioned her as a key figure in the evolving landscape of content commercialization and advertising partnerships.

Highlights

Oct 19 · videonuze.com
Announcing the First 15 Speakers for the CTV Advertising Brand ...
Jun 15 · iab.com
Embrace Agility: Media Sales Strategy & Planning for 2021 - IAB

Related Questions

What are some of Karen Schuchardt's most notable achievements at NBCUniversal?
How has Karen Schuchardt's role evolved since she joined NBCUniversal in 2017?
What strategies has Karen Schuchardt implemented to drive new revenue streams at NBCUniversal?
Can you provide examples of branded red carpet opportunities Karen Schuchardt has pioneered?
What impact has Karen Schuchardt's multimedia sales strategy had on NBCUniversal's brands?
Karen Schuchardt
Karen Schuchardt, photo 1
Karen Schuchardt, photo 2
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Location

New York City Metropolitan Area