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Karen Wickre
Communicator and connector in tech
Karen Wickre is a seasoned communicator and content strategist based in San Francisco, California. She is the founder of Kvox Media and has extensive experience in editing, curation, and connecting people and ideas. Wickre emphasizes her passion for effective communication across various platforms, particularly in business contexts, corporate social media, and change management.
Professional Background::
- Expertise: Wickre specializes in business communication aimed at engaging visitors, customers, and critics. She is recognized for her skills in corporate social media strategy and fostering company culture.
- Publications: She is the author of "Taking the Work Out of Networking," which is available in multiple formats including paperback and e-book.
Wickre describes her unique ability as "common sense," enabling her to ask insightful questions that lead to practical solutions. Her approach often includes elements of emotional intelligence, positioning her as an effective advisor within organizations.12
Highlights
Once again, apologies. I got too busy to post on #wickrewednesday, but part of the busy-ness led to an observation I think you'll find useful. Yesterday I had a long-awaited first session with an excellent dog trainer for my newly adopted pittie girl, Franny. (She's nearly 5, and can get overly animated when she spots some — not all — dogs and even people on the horizon. Lots of theories about why; the main thing now is that she learns how to be calm and focused out in the world.)
Trainer Erika got right to work, and we spent an hour essentially practicing with Franny to refocus on me in a big park with lots of activity. We learned about purposeful U-turns, funny sounds, "find it" for hidden treats, and lots more, all so Franny learns to pay attention to me instead of whichever distractions. And to earn her attention and get that refocus, I must recognize her need for entertainment, stimulation, and reward treats.
This all came to mind later in the day when I spoke at a virtual meetup for a professional women's organization. One question I got (and often get): how do I avoid being too transactional when I need a favor?
Strange as it may seem, I flashed back to Franny's training a few hours earlier. With someone whose attention I need to earn (for an introduction, advice, etc.), I have to first focus on them: their interests, relevant context, mutual contacts, or some other alignment. Generally I think people are inclined to help, but they need information first in order to succeed. (Their reward is a good feeling, an appreciative contact, maybe the hope that someone will pay their effort forward.)
People are motivated by relevant engagement that draws them in. Franny needs my focus to help her focus. Both humans and canines need to keep practicing for ongoing improvement! Whether or not you think this tie-in from two hours of my day yesterday, I hope my point lands. And hello from Franny!*
*I'd love to include her pic here, but LinkedIn does not make it easy to correctly size photos for posts, and I didn't want a 12" Franny overwhelming a 4" post. Tips welcome!
Yikes! My #wickrewednesday moment is...on Thursday this week. Sorry about that — life got in the way yesterday.
On my mind today: The way we say goodbye to a client, company or colleague can reveal a lot about us, for good or not so good.
Something in this realm happened to me recently, with a corporate client I had for about two years. I collaborated regularly with four or five of the team on drafts and final copy for a wide variety of corporate and product posts and commentary. Earlier this year I observed internal upheaval, with reorgs and product pivots becoming more frequent. I assumed my contract wouldn't be renewed. (One clue: my original contact had left the company, as had her successor). I got confirmation from someone in accounting I'd never met, larded in legalese to let me know the deal was over.
Hey, these things happen. It's part of consulting life. But what annoyed and disappointed me is that no surviving member of the team reached out to say "it's been nice working with you" or a similar nicety. Yes, the survivors might be super-stressed and beginning to scramble themselves. But how much effort does it take to send a line or two of bland thanks?
For my part I thanked the accounting person (which confirmed to him that I understood the end was nigh), and I sent a separate note to a frequent collaborator cc:d on that notice to me, thanking her and the rest of the team for our time together. Then came the disappointment: no reply (it's been a few weeks now). She missed a moment to be gracious. I don't need much pampering, but a quick "thanks for everything and good luck" would mean I'd remember her as a stand-up gal. Without it, a slight irritation makes its way to this post, and I wonder how that lack of manners might inform any future encounters. Since we tend to live and work in small ecosystems, we might run across each other again.
So consider this a plea for bit of kindness and generosity on the way out the door, whether for a colleague or a contractor. #networking
