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Karen Yung

Marketing leader specializing in growth, product, brand & lifecycle marketing. Amazon, Equinox, L’Oreal alum

Karen Yung is an accomplished Marketing Lead at Klarna, where she plays a crucial role in enhancing customer acquisition, optimizing business performance, and fostering customer loyalty across the global payments and shopping platform.

With an extensive background spanning over 15 years in the lifestyle and e-commerce sectors, Karen has established herself as a seasoned professional renowned for her ability to leverage customer insights and data to craft innovative campaigns and communications that fuel both acquisition and engagement.

Karen's areas of expertise encompass a wide array of marketing disciplines including go-to-market strategy, growth and performance marketing, global/regional marketing, brand marketing, integrated marketing, product marketing, CRM, campaign management, acquisition and retention marketing, video marketing, social media, digital strategy, content development, and e-commerce tactics.

Karen thrives on collaborating with product teams to design effective go-to-market strategies and working alongside cross-functional partners to drive impactful outcomes. She is known for her empathetic leadership style and her adeptness at cultivating strong, high-performance teams.

Karen Yung holds a Bachelor of Arts degree in Biochemistry, Chemistry, and Economics from the University of Pennsylvania.

In her previous roles, Karen has held key positions such as Marketing Lead - In-Store Growth at Klarna, Senior Brand and Lifecycle Marketing Manager at Equinox, Marketing Manager at Amazon Fashion, Global Social Media Marketing Manager at Coach, Social Media Manager at L'Oréal, Digital/Marketing Strategist at Luminary Labs, Global Product Development at Jurlique, and Online Marketing Assistant Manager at Jurlique.

Highlights

Aug 7 · linkedin

Throughout my career, I've worn many hats... a cosmetic chemist, a product developer, and a marketer. However, never did I imagine that I would wear the "producer" and "director" hat for a short film... but here goes!

My mother grew up on Mott Street in NYC’s Chinatown, and I spent my formative years visiting my grandparents and frequenting bakeries for pork buns and “dan tat.” When the neighborhood was hit hard in January due to the coronavirus, it was heartbreaking to see businesses shuttering and hear stories about racism and violence against members of the community.⁣ ⁣ I also started hearing stories of hope and resilience in the neighborhood. In particular, the work of Moonlynn Tsai (of Kopitiam) and her partner Yin Chang, providing meals to homebound elderly through Heart of Dinner, stood out. In a pure leap of faith, they agreed to let me - a stranger and first time filmmaker - spend time (safely) with them to capture their story over a period of 8 weeks during lockdown. With the support and direction of an amazing team—Jesse Ash, Donalrey Nieva, Leo Gallagher and Zack Lobel—we are now honored to share their story in our short doc, “Love, Chinatown.” ⁣

#LoveChinatownDoc

Karen Yung
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Location

New York City Metropolitan Area