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Karen Yung

Marketing leader specializing in growth, product, brand & lifecycle marketing. Amazon, Equinox, L’Oreal alum

Karen Yung is an accomplished Marketing Lead at Klarna, where she plays a crucial role in enhancing customer acquisition, optimizing business performance, and fostering customer loyalty across the global payments and shopping platform.

With an extensive background spanning over 15 years in the lifestyle and e-commerce sectors, Karen has established herself as a seasoned professional renowned for her ability to leverage customer insights and data to craft innovative campaigns and communications that fuel both acquisition and engagement.

Karen's areas of expertise encompass a wide array of marketing disciplines including go-to-market strategy, growth and performance marketing, global/regional marketing, brand marketing, integrated marketing, product marketing, CRM, campaign management, acquisition and retention marketing, video marketing, social media, digital strategy, content development, and e-commerce tactics.

Karen thrives on collaborating with product teams to design effective go-to-market strategies and working alongside cross-functional partners to drive impactful outcomes. She is known for her empathetic leadership style and her adeptness at cultivating strong, high-performance teams.

Karen Yung holds a Bachelor of Arts degree in Biochemistry, Chemistry, and Economics from the University of Pennsylvania.

In her previous roles, Karen has held key positions such as Marketing Lead - In-Store Growth at Klarna, Senior Brand and Lifecycle Marketing Manager at Equinox, Marketing Manager at Amazon Fashion, Global Social Media Marketing Manager at Coach, Social Media Manager at L'Oréal, Digital/Marketing Strategist at Luminary Labs, Global Product Development at Jurlique, and Online Marketing Assistant Manager at Jurlique.

Karen Yung
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Location

New York City Metropolitan Area