Sign In

Kari Foster

VP of Marketing @ Molecule - The Modern CTRM/ETRM - Driving Sustainable B2B SaaS & Tech Growth - Revenue Marketing & Demand Generation - Servant Leader

Kari Foster is a seasoned demand generation and go-to-market leader, specializing in helping B2B SaaS companies develop scalable marketing strategies for sustainable growth.

With a background in B2B technology and SaaS marketing, Kari excels in spearheading revenue-oriented demand generation initiatives and crafting effective go-to-market strategies targeted at mid-market and enterprise segments.

Her expertise includes social media marketing, search marketing (PPC and SEO), email marketing, marketing automation, content strategy, copywriting, digital communications, project management, and building and leading high-performance teams.

Kari has held various marketing leadership roles in organizations like Molecule, Refersion, CSI, and Journyx, where she successfully drove demand generation efforts and optimized campaign strategies to meet pipeline and revenue goals.

She is a former member and mentor at Women in Revenue, showcasing her commitment to fostering diversity and expertise sharing within the marketing community.

Kari holds a Bachelor of Arts degree from The University of Texas at San Antonio, underpinning her academic foundation in marketing and communications.

She is skilled in collaborating with cross-functional teams to execute go-to-market and campaign strategies, emphasizing the importance of data-driven decision-making and integrated marketing approaches.

An adept project manager, Kari has a proven track record of enhancing business relationships, optimizing marketing operations, and delivering impactful results through her strategic marketing acumen.

Kari's extensive experience in demand generation, marketing strategy, and team leadership makes her a valuable asset for organizations seeking to accelerate growth and drive revenue.

Her diverse background in content marketing, influencer outreach, and digital marketing further bolsters her proficiency in orchestrating comprehensive marketing initiatives that resonate with target audiences.

As a marketing expert with a strong focus on performance-driven outcomes, Kari Foster is dedicated to empowering businesses to achieve sustainable growth through data-driven demand generation and innovative marketing strategies.

Kari Foster
Add to my network

Location

Austin, Texas Metropolitan Area