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Kari Gerster

Kari Gerster is the Vice President of Product Marketing at Asapp, Inc., a company specializing in artificial intelligence solutions for customer experience enhancement. She has an extensive background in product marketing and strategy, having previously held several senior roles at Workday, including Senior Director of Industry Product Marketing and Director of Product Marketing - Industries. Her career also includes positions at notable companies such as Oracle and SAP, where she focused on customer strategy and solution marketing.1

Educational Background

Kari Gerster holds a Bachelor of Arts in English from Williams College and Amherst College. She furthered her education with a Master of Arts in English from Tufts University and an MBA from Harvard Business School, equipping her with both analytical and creative skills essential for her roles in product marketing.

Current Role at Asapp

In her current position at Asapp, which she joined after a successful tenure at Workday, Gerster is responsible for leading product marketing strategies that leverage AI to improve customer interactions and agent productivity. Asapp's platform focuses on automating tasks within contact centers to enhance operational efficiency and customer satisfaction.24

Contributions to the Industry

Gerster is recognized for her insights into the integration of AI in customer service, advocating for technology that supports both agents and customers. Her work emphasizes the importance of real-time data analytics and automation in transforming customer experience.3

Overall, Kari Gerster's blend of educational credentials, extensive experience in tech-driven marketing roles, and her leadership at Asapp position her as a significant figure in the advancement of AI applications within customer service sectors.

Highlights

Aug 6 · theorg.com
ASAPP - The Org
Jul 10 · theorg.com
Product and Marketing Team - ASAPP - The Org
Dec 30 · theorg.com
Kari Gerster - VP, Product Marketing at ASAPP - The Org
May 19 · asapp.com
Artificial Intelligence Platform Provider ASAPP Raises $120 Million ...
Jan 1 · asapp.com
Inspiration For Radical Transformation | ASAPP

Related Questions

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Location

San Francisco Bay Area