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Karilyn A.

GVP, Digital Marketing & CRM - Aeropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, Nautica & Reebok at SPARC Group LLC

Karilyn A. is a data-driven and customer-centric senior digital executive with a successful track record in driving profitable growth for multi-channel global apparel and beauty businesses.

She is passionate about brand cultivation, community creation, team management, accelerated growth strategies, and consumer insights-driven innovation.

Karilyn holds a Master of Business Administration (MBA) from The Tuck School of Business at Dartmouth and a Bachelor of Science in Accounting from Lehigh University.

Her professional journey includes significant roles such as Group Vice President and Vice President of Digital Marketing & CRM at SPARC Group LLC, as well as leadership positions at L'Oréal, Bliss, and Facebook.

She has extensive experience in digital marketing, e-commerce, CRM, loyalty, analytics, and diverse retail roles like assistant buying and financial analysis.

Karilyn leverages her change-agent expertise to lead high-potential teams and foster innovation in consumer-focused environments.

Highlights

Sep 20 · linkedin

We are #hiring!

New open role on our Digital Marketing Data and Analytics Team working across brands including Aéropostale, Nautica and Lucky Brand.

#openroles #dataandanalytics #tableau #snowflake #salesforcecommercecloud #crm

Karilyn A.
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Location

Portland, Oregon Metropolitan Area