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Karim Mouahbi

Director of Marketing at Mad Paws (ASX: MPA)

Karim Mouahbi is the Director of Marketing at Mad Paws, an Australian pet services marketplace. Here are key details about his professional background:

Professional Journey:

  • Currently serves as Director of Marketing at Mad Paws since November 201512
  • Previously worked in Berlin as Global Head of Search at foodpanda, managing a team of 18 people across 55 markets1
  • Started his marketing career at a small search marketing agency when he was 191

Role at Mad Paws: His marketing role encompasses three main elements:

  1. Growth Marketing: Focusing on performance marketing, Google and Facebook PPC, with an emphasis on continuous testing
  2. Design, Creative & Brand: Leading content production for pet-related content
  3. Customer Retention: Managing customer lifecycle marketing and customer experience1

Personal Background:

  • Passionate about technology and startups
  • Owns two Labrador dogs named Bella and Hugo
  • Has an unusual love for elephants
  • Enjoys sports like soccer and golf when not injured3

Professional Achievements:

  • Helped Mad Paws become one of Australia's largest pet content producers
  • Contributed to launching Mad Paws Dinner Bowl, a dog food subscription service during COVID-191
  • Part of a team that recently raised $12 million in an IPO4

Karim is known for his entrepreneurial spirit and commitment to building a strong, innovative marketing team at Mad Paws.5

Highlights

Aug 19 · generalassemb.ly
Karim Mouahbi - General Assembly
Sep 28 · metigy.com
How to get obsessive with performance marketing with Karim ...
How to get obsessive with performance marketing with Karim ...
Jan 24 · theorg.com
Karim Mouahbi - Director of Marketing at Mad Paws - The Org
Karim Mouahbi - Director of Marketing at Mad Paws - The Org
Jan 1 · rocketreach.co
Karim Mouahbi Email & Phone Number | Mad Paws Director of ...
Karim Mouahbi - Marketing Trends
Karim Mouahbi - Marketing Trends
Jul 30 · madpaws.com.au
Meet the Mad Paws Team: Karim
Meet the Mad Paws Team: Karim
Jan 17 · paulwriter.com
Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders
Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Related Questions

What inspired Karim to transition from the tech industry to pet marketing?
How has Karim's experience in Berlin influenced his marketing strategies at Mad Paws?
What are some of the biggest challenges Karim has faced as Head of Marketing at Mad Paws?
How does Karim's team at Mad Paws approach customer retention and loyalty?
What unique initiatives has Karim implemented at Mad Paws during his tenure?
Karim Mouahbi
Karim Mouahbi, photo 1
Karim Mouahbi, photo 2
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Location

Greater Sydney Area