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Karin McLean

Marketing Content Operations, Director at Sallie Mae

Karin McLean is a highly experienced professional with a diverse background and a wide range of skills.

With over 13 years in digital marketing, including SEO and web strategy expertise, Karin has a strong foundation in driving digital initiatives.

Her 10 years of experience in website digital strategy and management have equipped her with the skills needed to navigate the dynamic digital landscape.

Karin holds a SAFe Certified Product Manager certification, demonstrating her proficiency in product management within an Agile framework.

She also has 2 years of content operations experience, which adds to her versatile skill set.

Karin's expertise includes search engine optimization, web strategy, mobile projects, client relationship management, employee development, presenting, public speaking, and training development and delivery.

Specializing in digital product management, web strategy project management, SEO, SEM, sales support, large account management, and client relationship management, Karin has a robust skill set suited for diverse roles.

Her background also includes management experience, training needs analysis, learning and development plan creation, and departmental development and planning.

Karin McLean's educational background includes studying at SMX Advanced, obtaining an NT Diploma in Naturopathic Nutrition from the College of Naturopathic Medicine, and earning a BA in Spanish from Gettysburg College.

Throughout her career, Karin has held several significant positions, including Marketing Content Operations Director, Product Manager, Web Strategy Director, SEO Manager, Head of Learning and Development, and Sales Strategist at various reputable organizations such as Sallie Mae, bigmouthmedia, iProspect, lucent technologies, and GTE Internetworking.

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Location

Plymouth County, Massachusetts, United States