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Karina Medvedeva
Manager, Sales EE&RU
Professional Background
Karina Medvedeva is a distinguished professional in the field of business administration and management, with a dynamic career spanning various key leadership roles. With extensive experience in sales and business development, Karina has consistently demonstrated her ability to drive organizational growth in competitive environments. Her tenure at Criteo, where she held multiple positions including Manager of Sales EE & RU and Sales Team Lead, exemplifies her leadership capabilities and commitment to achieving sales excellence. Under her leadership, teams thrived in meeting and exceeding sales targets, and her strategic insights contributed significantly to the company's success in the Eastern European markets.
Education and Achievements
Karina’s educational journey is as impressive as her professional one. She studied a rigorous Bachelor of Business Administration (BBA) at Jyväskylä University of Applied Sciences, where she built a strong foundation in business principles and practices. Following this, she expanded her knowledge by pursuing International Business and Operations Management at the prestigious University of California, Irvine. These studies equipped her with a global perspective on business operations and management strategies.
Further reflecting her commitment to continuous learning and personal development, Karina completed a Postgraduate in Mediation at the Universidad Europea de Madrid and an MBA in Business Administration and Management at the same institution. This combination of qualifications has not only enriched her understanding of business but has also imparted valuable skills in negotiation, conflict resolution, and strategic management. Additionally, her studies at Universidad Complutense de Madrid have further solidified her grasp of business fundamentals and leadership principles.
Achievements
Karina has garnered recognition for her contributions to business development and sales, particularly during her impactful years at Criteo. Her journey began as a Sales Representative (part-time) at Elektrafon and progressed rapidly to a Business Developer position at Splio, marking her as a professional on the rise. Karina's role as a Marketing Researcher at Katrium España S.L highlighted her analytical skills and understanding of market dynamics, which she applied throughout her career.
As a Programme Coordinator at Zador, she demonstrated her organizational skills and ability to lead teams towards common goals. Karina’s ability to adapt to various roles and leverage her education and skills has set her apart in the competitive fields of sales and business management.
Key Skills
- Leadership and Team Management
- Strategic Sales and Marketing
- International Business Operations
- Business Development
- Market Research and Analysis
- Conflict Resolution and Mediation
