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Karl Mc Carthy ๐
Founder at Yard | Make B2B sales easier with creator-led marketing
Karl Mc Carthy is an Irish entrepreneur and the founder of Yard, a marketing platform focused on driving B2B user adoption.12 He is based in Dublin, Ireland, and has a background in the technology and events industry.
Professional Experience
Karl is currently the founder of tryYard.com, where he's working on creating hyper-personalized marketing experiences.1 Prior to founding Yard, he held key leadership positions in other tech companies:
- Chief Commercial Officer at Tito.io, an event management platform for developer and tech events5
- Co-founder of Usher, a company focused on building local tech communities6
Education and Background
Karl attended Clongowes Wood College for his education.1 His entrepreneurial journey in the tech industry spans several years, with a focus on B2B sales and marketing.
Social Media Presence
Karl is active on various social media platforms:
- LinkedIn: His username is karlmccarthy, as mentioned in the query1
- Twitter: He uses the handle @dangitkarl2
- Threads: He has been featured in discussions about influencer marketing and developer relations4
Current Focus
At Yard, Karl is working to make B2B sales easier through creator-led marketing.23 He's involved in initiatives that combine influencer marketing with developer relations, indicating a strong focus on the intersection of technology and marketing in the B2B space.4
Karl Mc Carthy's career demonstrates a consistent involvement in technology-driven businesses, with a particular emphasis on event management, community building, and innovative marketing strategies for B2B companies.
Highlights
So what do you do when your market (events) collapses overnight and revenue goes to zero? Momentarily there was some self pity but then it was heads down to build Vito, our new platform to help bring event content online and build meaningful communities.
And if things weren't "interesting" enough, after just 3 weeks I am excited to announce Admission Online by Vito, our first e-conference where event organisers can relax (if thatโs still possible), re-connect and hear inspiring stories from Jessie Char, Rand Fishkin, Jay Ann Lopez, Chris Coyier, Kristina Halvorson and Yassmin Abdel-Magied.
Event details below with kick-off scheduled for Tuesday 31st March @ 17:00 GMT +1. Yes that's tomorrow, things move fast in the new normal!!
The largest ever update to the Tito platform is now shipped and live! It has been quite the journey (3 years in the making) and merits a blog post/small novel in itself! Tito is now more agile to address the needs of the ever changing tech conference market and we look forward to shipping a boat load of product in 2020!
