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Karla McDougall

Program Lead at Capgemini - DEI Champion - We're Hiring #GetTheFutureYouWant

Karla McDougall is an impact-driven creative professional with 6 years of experience in marketing and communications, innovation, and talent management.

She has worked for renowned companies such as Capgemini and MVF Global, a leading tech organization in the UK.

Karla has a proven track record of delivering successful integrated marketing and communications campaigns that have secured accounts valued at over $70m annually across various sectors such as travel, automotive, FMCG, energy and utilities, telecoms, retail, and public sectors.

She excels in driving award-winning B2B marketing strategies and campaigns while demonstrating effective team leadership, initiative, and a passion for storytelling.

During her tenure as the Marketing and Communications Lead at Capgemini Singapore, Karla oversaw comprehensive internal and external communications strategies, including digital marketing, media relations, account-based marketing, partner marketing, direct marketing, events and sponsorships, branding, thought leadership, and sales enablement.

Under her leadership, her team achieved outstanding results within the APAC region, including a substantial increase in digital marketing campaigns launched yearly and a significant rise in sales bookings influenced by marketing activations from 2018 to 2021.

Karla McDougall is a Certified Agile Project Manager, Career Coach, and Design Thinking Practitioner. She is actively involved in the Girls in Tech Singapore community and advocates for Diversity, Equity, Inclusion, and Belonging (DEIB).

Her educational background includes studying for an International Baccalaureate® Diploma with 39 points at Overseas Family School in Singapore and completing a Master of Arts (MA) degree in Modern History with a 2:1 from the University of St. Andrews.

She previously held roles such as Marketing & Communications Lead, Asean at Capgemini, Senior Content Marketing & PR Executive at MVF Global (ranked 1st in the Sunday Times Best Companies to Work For), Content Marketing & PR Executive at MVF Global, and Digital, Content & PR Consultant at Entrepreneur.

Karla McDougall
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Location

Singapore