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Karla Seaton-Macedo

Senior Product Designer at Cerebral

Professional Background

Karla Seaton-Macedo is an accomplished visual designer with a wealth of experience in creating engaging interfaces and crafting cohesive branded experiences across multiple platforms, including web, mobile, products, and marketing. With a keen eye for detail and a robust understanding of user experience, she has developed a diverse portfolio that showcases her skills in graphic design, interface design, digital illustration, branding, creative direction, and social media campaigns.

Karla's professional journey has taken her through various roles that have honed her design skills and deepened her understanding of the importance of user-centered design. She served as a Visual Designer and Creative at Allstate, where she focused on UI, branding, and UX design projects that provided practical solutions for client's digital presence. Her role at Vote Like a Woman 2020 as a Visual Designer and Creative Director saw her employing her design talents in the social impact sector, showcasing her commitment to using design as a tool for positive change.

At Esurance and FABERNOVEL, Karla held significant positions as a Visual Designer and User Interface Designer. In these roles, she not only brought her creative visions to life but also collaborated with multidisciplinary teams to ensure a unified approach to design and user experience, proving that collaboration is indeed the key to innovation. Similarly, her time at NAI BT Commercial and Copy Pacific as a Graphic Designer and Graphic Artist respectively equipped her with essential skills in graphic communication and visual storytelling.

With a fervent belief in the power of design to foster community and innovation, Karla did not shy away from imparting her knowledge as a Teaching Assistant at General Assembly. Additionally, her experience as a Fellow at Code for America enabled her to contribute to projects aimed at improving civic engagement through design, demonstrating her dedication to societal advancement through her work.

Her role as a Designer and Evangelist of People at PARISOMA allowed her to connect individuals and initiatives within the design community, solidifying her reputation as a bridge-builder in professional settings. Karla’s diverse background is a testament to her versatile skills and deep commitment to people-centered, impactful design.

Education and Achievements

Karla holds a Bachelor of Science degree in Graphic Design from the prestigious Art Institute of San Francisco. Her education laid a solid foundation for her design principles and practices, which she continues to build upon throughout her career. Prior to this, she completed an Associate of Arts (AA) in Liberal Arts and Sciences/Liberal Studies at Chabot College, giving her a well-rounded educational background that enriches her creative approach.

Throughout her career, Karla has received recognition for her innovative approach to design and her ability to translate complex ideas into visually cohesive and compelling narratives. Her commitment to user-centered design transcends traditional design boundaries, which has allowed her to inspire others while also contributing significantly to every team she has joined.

Achievements

Some of the notable achievements in Karla Seaton-Macedo's career include her successful campaigns at Vote Like a Woman 2020, exemplifying her ability to merge design with social activism. Through her visual storytelling, she effectively helped raise awareness and encourage engagement with the cause, demonstrating the impact that thoughtful design can have on community building.

Furthermore, her work at Allstate involved leading design projects that not only enhanced brand presence but also improved user engagement. At Esurance and FABERNOVEL, she was integral to designing user interfaces that were not only aesthetically pleasing but also functional and user-friendly, thus enhancing overall customer satisfaction.

Karla's experience as a Fellow at Code for America underscores her commitment to using her design skills as a vehicle for civic improvement, an endeavor that has significantly influenced her professional values. In addition, her ability to connect and engage with the design community, particularly during her time at PARISOMA, illustrates her passion for collaboration and community building that fosters innovation.

In summary, Karla Seaton-Macedo is a dynamic visual designer whose career has effectively combined her love for engaging design with a desire to create a positive social impact. Her extensive experience across various well-respected organizations showcases her versatility and commitment to aesthetics and user-centered designs that resonate with audiences. Karla continues to innovate and empower through her work, making significant contributions in the fields of visual design and social entrepreneurship.

Related Questions

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Karla Seaton-Macedo
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Location

Fremont, California, United States