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Karthik Rao

Chief Operating Officer at Nielsen

Karthik Rao is the current Chief Executive Officer (CEO) of Nielsen, a global leader in audience measurement, data, and analytics. He assumed this role in September 2023, succeeding David Kenny, who transitioned to the role of Executive Chairman. Rao has been with Nielsen for over 23 years, holding various leadership positions across the company and globally. His prior roles include Chief Operating Officer (COO), Chief Product & Technology Officer, and CEO of Nielsen Audience Measurement and Nielsen Portfolio. In these roles, he led major transformations in product innovation and technology, including overseeing global media operations and integrating acquisitions like Gracenote.134

Rao holds a degree in Economics from Loyola University in Chennai, India, and an MBA from Illinois State University. Before joining Nielsen, he began his career as an account executive at Ogilvy & Mather in India. He also serves on the Board of Directors for Avantax.245

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Karthik Rao
Karthik Rao, photo 1
Karthik Rao, photo 2
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Greater New York City Area

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