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Karyna Sovich
Global Brand Partnerships | Binance
Karyna Sovich, a professional with a strong background in brand partnerships, events management, marketing, and international sales, has a Bachelor's degree from the University of Customs and Finance. She has held key positions in various renowned organizations, showcasing her expertise and proficiency in the industry.
During her tenure at Binance, Karyna Sovich served in multiple roles, including PM of Global Brand Partnerships, Events & Sponsorships Lead, Global Events Manager, and Event Manager for the CIS region. Her contributions to the global events and brand partnerships at Binance have been significant, further solidifying her experience in the field.
Prior to her roles at Binance, Karyna Sovich gained valuable experience in research and development at EMURGO, the founding entity behind Cardano at the Cardano Foundation. She also excelled as a Marketing and Brand Ambassador at AOC and as an International Sales Marketing Manager at B&S BV, showcasing her versatility and adaptability across different domains.
With her diverse professional background and proven track record in brand partnerships, events management, and marketing, Karyna Sovich stands out as an accomplished professional with a wealth of experience in the industry.
Highlights
Discover the mission of some of Binance's partnerships in one line:
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The Weeknd: to elevate the fan experience on the artist’s global tour with Web3
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CR7: to connect the athlete with his fans via NFTs and it’s exclusive "money-can't-buy" experiences utility
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Khaby Lame: to clear misperceptions around Web3 and enhance the experience for his fans through NFTs
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Pierre Gasly: to bring together F1 and crypto fans through a creative Helmet design contest
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Alpine F1: to bridge the gap between crypto and sports, to create unique fan experiences, and connect fans with their favorite team and athletes in unique ways
There are many more exciting partnerships to explore on Binance's platform or through its social media!
I recently attended my first F1 Grand Prix, and it was an incredible experience. The crowd energy, the citywide excitement, and the thrill of the race itself were all unforgettable. I highly recommend it to everyone, even if you're not a big F1 fan!
One of Binance's partners, Pierre Gasly, an F1 Alpine driver, was at the race. Before the race, he participated in a panel discussion with Richard Teng, where he shared his passion for Web3 and why he's interested in it.
Key insights from Pierre Gasly’s talk: ▪️ Any sport is entertainment, and without fans, it doesn't exist. Blockchain, the Binance platform, and Alpine fan tokens provide new and exciting fan experiences to connect fans with F1 drivers. ▪️ Blockchain is still in its early stages of development with the potential to revolutionise many industries ▪️ Success comes through hard work, discipline, and a strong work ethic. Even failures can teach us valuable lessons. ▪️ The Singapore race is one of the most challenging and exciting, with temperatures reaching 55 degrees Celsius inside the car. It's a cognitive challenge to stay focused and precise on the twisted track for 2 hrs. ▪️ Netflix has brought F1 to a wider audience and given fans a glimpse of the drivers' personalities outside of the race car.
Pierre's advice to the young generation: It's important to pursue your dreams, no matter how difficult they may seem. Believe in yourself and go for it!
I'm excited to see young and talented athletes like Pierre Gasly embracing blockchain technology and exploring its potential in their fields. And proud to work with Binance to bring Web3 to the forefront of the F1 audience. The future of crypto is bright, isn't it?!
Watch Pierre x Richard Teng talk on Binance LIVE:
