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Kasey Fleisher Hickey

Storyteller, brand builder, marketing leader

Kasey Fleisher Hickey is an experienced brand, content, and communications leader with over 15 years of experience in the field. She currently serves as the Senior Director of Content Marketing at Attentive, a position she has held since October 2020.1 In this role, she leads a team of content and copy professionals who focus on storytelling about the transformation of business-to-consumer communication and commerce.1

Career Highlights

  • Current Role: Senior Director, Content Marketing at Attentive (October 2020 - Present)
  • Previous Positions:
    • Co-Founder of Turntable Kitchen (November 2010 - Present)
    • Director, Content and Community at Abstract (July 2018 - October 2020)
    • Head of Content Marketing at BetterUp (December 2016 - June 2018)
    • Independent Consultant (February 2014 - December 2016)

Expertise

Kasey specializes in various aspects of marketing and communications, including:

  • Brand and community building
  • Voice development and company messaging
  • Content and editorial strategy (B2C and B2B)
  • Long-form and copywriting
  • Social media strategy
  • Community and ambassador programs
  • Media relations

Education

Kasey holds a BA from UC San Diego, which she attended from 2001 to 2005.1

Notable Achievements

  • Created the concept and strategy for Workstyle, an editorial destination on the Asana blog, which became a finalist in the first annual Contently Awards.1
  • Established Asana's first voice and style guide.1
  • Successfully promoted Context Optional in the social marketing space, securing coverage in major publications and inclusion in industry analyst reports.1

Kasey Fleisher Hickey's extensive experience and diverse skill set in content marketing, brand strategy, and communications have positioned her as a respected professional in her field.

Highlights

Sep 3 · linkedin

I'm excited to share that after nearly four years of leading the Content team at Attentive I'm taking on an expanded role to lead both ✨ Brand and Content Marketing ✨.

I couldn't be more thrilled to bring the band (Content and Brand Design) back together and to continue to push Attentive to new heights when it comes to creating exceptional brand experiences.

Big shoutouts to:

Brooke Burdge, who believed in me from the beginning.

Sara Varni for further empowering me and teaching me so much about creating a great team culture.

Heather McLellan, for being an incredibly supportive and rock-steady leader (always knowing the right balance between pushing me and giving me grace).

Keri McGhee for trusting me with this big job (and for showing me what stepping into a new challenge and really owning it looks like!).

Megan Miller Natalia Rybicka for being my sounding boards and cheerleaders these last four years–our chats always keep me grounded.

My amazing Content team (Hilary Hardman Henning Sarah Jaffer Heather Serdoz Stephanie Donelson) for never settling and always putting brand first.

Abby Kohn Lauren Kolm I can't wait to build great things together with you and the rest of the Brand Design team! 💛

So many others past and present. Thank you! Thank you! Onward!

Aug 1 · linkedin

Keeping up with the never-ending news cycle can feel like drinking from a firehose. But lately, my reaction to yet another industry update is excitement.

That's because AI has become my secret weapon.

Here's how I've been using it to publish "newsjacking" pieces (and scooping much bigger publications):

📰  News synthesis on steroids: AI helps me extract key takeaways from a sea of sources, focusing on what truly matters to our audience.

🔍  Internal knowledge mining: I use AI to scan our docs and Slack convos, surfacing those golden nuggets that our team is constantly sharing and infusing those original insights into our analysis.

🔗 Strategic content linking: AI assists in linking our past content to breaking news, building on our thought leadership.

🧠 FAQ and SEO wizardry: AI helps weave in top questions and SEO insights, ensuring we're answering what people really want to know about the latest industry developments (and ranking for it, too).

This strategy allows my team to craft timely, impactful content that resonates with our audience—quickly. In the fast-paced world of newsjacking, timing is everything. ⏰

I’m curious to hear about your experiences with AI tools. How are you integrating AI into your content strategy?

Are you fully leveraging AI, or just starting to explore its possibilities?

#ContentMarketing #AIinMarketing #B2BSaaS #NewsjackingWithAI

Related Questions

What are some of Kasey Fleisher Hickey's most notable achievements at Attentive?
How did Kasey Fleisher Hickey transition from content marketing to co-founding Turntable Kitchen?
What strategies does Kasey Fleisher Hickey use to build brand and community?
Can you share examples of Kasey Fleisher Hickey's work in content marketing?
What challenges has Kasey Fleisher Hickey faced in her career, and how did she overcome them?
Kasey Fleisher Hickey
Kasey Fleisher Hickey, photo 1
Kasey Fleisher Hickey, photo 2
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Location

Seattle, Washington, United States