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Kassandra Ferrante
Building Engaged Communities on Social + Beyond 🚀 | Director of Social
Kassandra Ferrante is a strategic digital marketing professional with a background in journalism media studies from San Diego State University. She has held various roles at Power Digital Marketing, including Director of Organic Social and Associate Director of Organic Social, demonstrating her expertise in social media management. Kassandra also gained experience at Sixteenfifty Creative Intelligence as an Account Manager and Social Media & Digital Ad Manager. Her career journey includes contributing as a Guest Blogger at SDSU Be International and starting as a Social Media Intern at Alternative Strategies. She values teamwork, adaptability, continuous growth, and innovation, as reflected in Power Digital's approach to empowering business growth globally through their proprietary growth engine, Nova.
Highlights
I caused a bit of a kerfuffle in the comments of Phoebe Sophia Russell’s post yesterday regarding social SEO.
I was a bit loosey goosey with my words and mistakenly said TikTok was a search engine. It is not. Sorry to my SEO peeps. 🤪
But TikTokers ARE using the app to search—local restaurants, best credit cards for travel, how to make spicy vodka sauce (all things I’ve searched myself on the app), etc. I'm not alone.
- According to Search Engine Land, 74% of Gen Z uses TikTok search.
- 51% of survey respondents chose TikTok over Google as their search engine.
That’s where social SEO comes in.
It’s an understanding of how our users are navigating these apps, what keywords and phrases are the most relevant in their activity, and how to strategically place those keywords within our content creation, copy, and profile optimizations.
(Social SEO can also be used to describe the fact that social platforms can be ranked by search engines. Tomato, tomahto.)
Optimizing effectively can maximize reach, clicks, and even conversions.
We’ve been using an seo-inspired keyword-backed approach at Power Digital Marketing for our organic Pinterest strategy for years—and we're seeing a more engaging and sophisticated approach from the TikTok algo that we’re very excited about.
To my SMMs, how are you leveraging social seo in your strategies?
resources: Hootsuite and Search Engine Land 💡
#socialseo #tiktokmarketing #organicsocial #socialmediamarketing
