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Kat Akbari

Director - Sales & Marketing Leader | Technology | Business Transformation | Strategic Planning | Sales Management | Business Development | Team Management | Marketing Strategy

Kat Akbari is a seasoned sales and marketing professional in the online media and technology industry. With diverse experience in search engine marketing, display, video, mobile, and social platforms, as well as audience targeting and marketing measurement/analysis, she has a proven track record of effective sales/operations management and strategic planning. Her responsibilities include consulting with some of the world's largest eCommerce, technology, telecommunications, CPG, OTC, and pharmaceutical companies and advertising agencies. She creates global, integrated, and multi-channel marketing strategies that drive consistent revenue growth while providing industry, consumer, and product insights, and thought leadership. She is also known for recognizing and developing talent, interacting with cross-functional departments in a leadership role, and delivering results with her team. Kat Akbari attended Rice University, where she studied BA in English Literature and Art/ Art History, and School of the Art Institute of Chicago, where she obtained her MFA in Film & Photography. She has held various leadership positions, including Industry Manager at Facebook, Head of Industry at Google, and Senior Account Executive at Google and USATODAY.com.

Highlights

Jul 27 · linkedin

Sharing a new white paper from Meta and GroupM on how you can help turn customers into advocates with loyalty marketing.

Article and report focus on how digital loyalty is driven by seamless shopping experiences, convenience, easy discovery, consistent availability, positive community endorsement and personal connections.

Read the article and download the report here: https://bit.ly/3O2323O

#marketing #digital #loyaltymarketing #retentionstrategies

Dec 15 · linkedin

Excited to share some thoughts on #AdWeek regarding the importance and momentum of Live Shopping: "3 Reasons Why Live Shopping Is Transforming Digital Commerce."

Thank you to our amazing partners at QxH, Peloton and Kate Spade. Alan Smith Rohit Bagalkot Naomi Jacobs Peter Wyspianski Annette Dunleavy Andrew Carroll Lexie Berg, love working with you all and your teams!

#ecommerce #liveshopping #meta #advertising

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Kat Akbari
Kat Akbari, photo 1
Kat Akbari, photo 2
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Location

New York, New York, United States