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Kat Garcia

Co-Founder & Co-CEO at Ground

Kat Garcia, whose full name is Kathleen Garcia-Manjarres, is the co-founder and co-CEO of Ground, an AI-first company focused on empowering innovators and businesses.12 Her professional background includes:

Career Experience

  • Prior to founding Ground, Kat worked at BCG Digital Ventures, the incubation arm of Boston Consulting Group, where she invested in, built, and scaled fintech startups.23
  • She has experience working with American Express and Spin by OXXO.4
  • Kat has a background in the entertainment industry, having been a TV actress and artist.46

Entrepreneurial Journey

Kat's path to co-founding Ground involved:

  • Being selected by the startup accelerator Techstars.6
  • Engaging in a pivotal 3-hour conversation with her future co-CEO before launching the company.6

Company Mission

At Ground, Kat and her team are:

  • Developing a platform to support businesses with limited resources.1
  • Aiming to change the way innovation happens by providing tools and resources typically available only to large corporations.1
  • Focusing on AI-first solutions to empower the next generation of creative minds.15

Personal Approach

Kat views entrepreneurship not just as a business pursuit, but more as a sport, highlighting the challenges and passion involved in building a startup.7 She is actively involved in sharing her journey of building an AI-first company through her professional networks.5

Highlights

Aug 27 · linkedin

I really don't care how shiny your brand is.

Really I don't.

In fact, it makes me a better tech founder - one helping consumer-facing companies GROW their revenue.

Brands may rise and fall, and today's hottest products can be tomorrow's afterthoughts.

As a technologist and former Head of Growth, I'm less concerned about whether you're with a company of the moment and more focused on:

📈 Performance: Are you building a solid business with foundational unit economics? Are you performance driven or have the in-house skillset to be?

⌚️Product: Product differentiation and adaptability in the ever changing world of consumer

🖥️ Tech: Do you have a team that values technology or do you just follow trends and the next shiniest tech stack following competition?

🎾 Brand: Do you understand how to adapt your brand and remain relevant over time? Do you understand the cycles of brand vs. performance for your business?

🔮 Culture: How do you treat your team and tech partners? THIS will have a HUGE effect on a company’s longevity. The best companies play the long-game…

Ground is a revenue driver - and our team is an engineering and product-first team.

This matters because our customers choose Ground for its ability to generate NEW revenue, powered by our best-in-class proprietary technologies. What truly matters to us is REVENUE and GROWTH because that’s our expertise, that’s our business, that’s our obsession.

The best tech companies in the world have these niche obsessions and it’s what makes them so great. Tech companies that I look up to for their level of focus include:

  • Gorgias: CX & Customer Support
  • Ramp: Expense management
  • Mercury: Modern day banking for startups
  • Notion: All-in-one workspace for teams
  • Shopify: E-commerce platforms tailored for growth
  • Deel: Global payroll & compliance company

These companies don’t chase trends nor shiny customers; they set trends and attract the world's best companies. They know that staying laser-focused on their core expertise is what sets them apart and drives sustained growth.

SO...no, I don't care how shiny you are 😊 I'm just wondering if we can grow together.


👉 Follow Kat Garcia for more growth and revenue-driven topics, startup building lessons, founder stories, venture capital, and more.

Aug 21 · linkedin

HIRING ✨ a Content Marketing Coordinator (part-time)! Students, remote, are welcome.

Looking for an organized person to support the coordination of Ground's many content initiatives. Some writing will be involved but heavier on the coordination side.

10-15 hours 💚

HERE WE GO!

https://lnkd.in/e-e8G8gj

Related Questions

What inspired Kat Garcia to transition from fintech to AI?
How did Kat Garcia's background in acting influence her entrepreneurial journey?
What challenges did Kat Garcia face while building Ground?
How does Kat Garcia balance her roles as co-CEO and co-founder?
What are some key achievements of Kat Garcia in her career?
Kat Garcia
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Location

New York, New York, United States