Suggestions
Katarina Bäckman Hed
Experienced Consultant Specializing in Event Strategy and Management
Katarina Bäckman Hed is a professional known for her unique set of superpowers, which include problem-solving, creative thinking, and a keen graphic eye. She is characterized as a strategic doer with a do-it-yourself mentality, always aiming to exceed expectations. Katarina brings a blend of teamwork and unwavering loyalty to all her endeavors. With a background in marketing and media studies, she holds a degree in Marknadsekonom and Marknadsföring from IHM Business School, as well as a Studenstexamen in Media Samhälle from Anderstorps gymnasium, Skellefteå. Throughout her career, Katarina has held various roles in organizations like Mercuri International Sverige, Hed Management, Avaus, addCIT AB, ZILLOMAN, Posten Meddelande AB, Logitall AB, and DFDS, showcasing her expertise in executive production, project management, marketing, human resources, and sales.
Highlights
Reflecting on the aftermath of "AI: Beyond the Hype", it's not the hangover that hits (thankfully, there isn't one), but rather a mix of weariness and joy as I go through the event photos landing in my Inbox. What a remarkable day it was! And the feedback? It suggests we struck the right chord in exploring the theme.
A big thank you to everyone who joined us, both in person and virtually. Your engagement and enthusiasm were the true drivers of the event's success.
Special appreciation goes to our incredible speakers, Inma Martinez, Azra Osmancevic, Nicklas Hermansson, Henrik Larsson Broman, and Emma Storbacka, for their insightful contributions. To our hosts, Stefan Hyttfors and Johanna Andrén, thank you for guiding us through the day with such focus.
Our suppliers - Trippus Event Solutions, Münchenbryggeriet Event & Konferens, PixelSpace, Jonas Borg, and Magnus Bohlin - your services were indispensable. And to the unsung heroes who are always there when needed, Maria Spångberg, Patrik Eriksson, Fredrik Sernklev, Martin Carlsson, your support does not go unnoticed.
Thank you Mercuri International Group and Avaus
Last but certainly not least, to my amazing sister-in-arms, Jennifer Sandström - you rock!
The week leading up to a big event feels a bit like the emotional roller coaster of giving birth, that week is always filled with stress, doubt, longing, and above all anticipation. That's exactly where I am right now🥵 when AI: Beyond the Hype is due on Tuesday, February 13th at Münchenbryggeriet. The event, which is a collaboration between Avaus and Mercuri International Group International, promises to be not only inspiring and insightful but also educational! WE ARE FULLY BOOKED on-site at Münchenbryggeriet with over 600 registered participants and online almost 2000 people have signed up.
As usual, I work with fantastic people who ensure that the experience and content are top-notch: Patrik Eriksson, Fredrik Sernklev, Trippus Event Solutions EVENTYR NINE YARDS a part of LIWLIG, Jennifer Sandström, Emma Storbacka, Henrik Larsson Broman, Henrik Frohm, Daniela Vidakovic Lundin, Johanna Andrén, Stefan Hyttfors Tanja Barisic-Wirf
