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Katarina Djuric

Product Marketing | Marketing Strategy | Events | MBA '22

Katarina Djuric is a Marketing Consultant currently working as a freelancer in San Francisco, California. She has a diverse background in digital marketing, product marketing, and business strategy. Here's an overview of her professional experience and qualifications:

Professional Experience

Current Role: Katarina has been working as a freelance Marketing Consultant since June 2023.1 In this role, she:

  • Is responsible for 3 core business products
  • Led a successful omni-channel product marketing campaign, resulting in a $950K revenue increase
  • Conducts research and analyzes first-party data to understand customer behavior
  • Develops go-to-market plans and works with C-suite level clients
  • Managed a +$100M marketing budget across 3 business units

Previous Positions:

  • Senior Digital Marketing Consultant at CACI Ltd (October 2017 - March 2019)
  • Senior Marketing Executive at comparethemarket.com (January 2015 - March 2016)

Key Achievements

  • Transformed a UK newspaper's customer experience, identifying opportunities to increase revenues by $6.8M
  • Audited client paid search accounts, finding revenue opportunities of $3.2M
  • Increased sales by 10% through an audience-driven social remarketing campaign
  • Improved conversion rates by 2 percentage points through UX/UI improvements

Skills and Expertise

Katarina's skills include:

  • Digital marketing strategy
  • Product marketing
  • Data analysis and insights
  • Customer experience optimization
  • Project management
  • Team leadership and development

Education

Katarina has pursued various educational qualifications, including:

  • Masters of Entrepreneurship & Innovation (2022-2023)
  • Master of Business Administration (MBA) (2021-2022)
  • Postgraduate Diploma in Direct and Digital Marketing (2014)
  • International Business and Management (Operations Management) (2009-2013)2

Katarina's experience demonstrates a strong focus on data-driven marketing strategies, customer-centric approaches, and a track record of delivering significant revenue increases for her clients.

Related Questions

What are some of Katarina Djuric's most notable achievements in her marketing career?
How did Katarina Djuric's experience in the UK differ from her time in the Bay Area?
What specific strategies did Katarina Djuric use to increase revenue by $950K?
Can you provide more details about the digital marketing audit Katarina Djuric conducted for travel brands?
What skills does Katarina Djuric bring to her role as a Marketing Consultant?
Katarina Djuric
Katarina Djuric, photo 1
Katarina Djuric, photo 2
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Location

San Francisco, California, United States