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Katarina Graffman

Dr. Anthropology, ethnographer, researcher, speaker, author

Katarina Graffman is a renowned anthropologist with a Ph.D. in Cultural Anthropology from Uppsala University, specializing in Swedish culture and business for over two decades.

She is the founder and driving force behind Inculture, a consultancy based in Stockholm, offering valuable ethnographic research and anthropological analysis on modern culture and trends to a diverse range of clients, including major names like IKEA, BBC Alba, and Skanska.

With a strong affiliation at Uppsala University, Katarina's research primarily focuses on advancing applied anthropology, while also sharing her expertise as a speaker on topics like consumer culture, sustainability, innovation, and media behavior.

Apart from her academic pursuits, she is a published author, co-writing several notable books like 'På spaning efter den tid som kommer' and 'Vi är vad vi köper', and engages with her audience through blogs and podcasts discussing media and digitalization.

Katarina Graffman's specialties encompass a wide array of subjects such as anthropology, ethnography, consumer behavior, sustainability, trends, media behavior, qualitative research, and innovation.

Katarina Graffman
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Location

Stockholm County, Sweden