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Katarina Nordin
Leading Marketing & Revenue Operations @Adyen
Katarina Nordin is a highly accomplished marketing executive currently serving as the Senior Vice President, Head of Marketing & Revenue Operations at Adyen, a global payment company.14
Professional Experience
Katarina has an extensive background in marketing, with a career spanning several prominent companies:
Adyen:
- Senior Vice President, Head of Marketing & Revenue Operations (Current role)
- Head of Global Marketing (July 2023 - Present)
- Head of Global Marketing (March 2021 - July 2023)
- Head of Marketing - Nordics & Baltics (April 2018 - March 2021)1
Previous Roles:
- Marketing Manager at Raconteur (March 2017 - April 2018)
- Global Brand Strategist at Ogilvy (April 2014 - March 2017)
- Various account planning roles at Ogilvy subsidiaries (2014-2016)
- Founder of Nordin Translations (April 2007 - September 2015)1
Education
Katarina holds impressive academic credentials:
- M.Litt in English Language and Literature from the University of St Andrews (with distinction)
- MA Hons in English Literature and Communications from the University of St Andrews (first-class honours)
- International Baccalaureate from the American School of The Hague (43/45 points)
- American High School Diploma (5.2 GPA)1
Skills and Expertise
Katarina's expertise spans various areas of marketing:
- Digital marketing
- Brand strategy
- Advertising
- Communications
- Copywriting
She is particularly skilled in developing marketing strategies for global brands and has experience across different marketing domains.
Leadership at Adyen
In her current role at Adyen, Katarina leads the global marketing function, reporting directly to the CCO. Her team focuses on driving revenue in collaboration with commercial teams and encompasses various aspects of marketing:
- Acquisition and retention marketing
- Marketing technology
- Brand and product marketing
- In-house creative studio (180+ FTE)1
Katarina has played a significant role in Adyen's content strategy, focusing on pain points and use cases rather than just verticals. She has emphasized the importance of creating personalized content for each person in the buying committee when selling to enterprise clients.23
Her LinkedIn username is katarina-nordin-67a40744.1
