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Kate Amos

VP Data Analytics at RAPP

Kate Amos is the Vice President of Data Analytics at RAPP, where she leads the strategic vision for Experience Science. With a robust background in data analytics and strategy, she focuses on leveraging customer data to drive effective marketing strategies and improve return on investment (ROI) for clients.

Professional Background

  • Current Role: VP of Data Analytics at RAPP
    • Responsible for developing and implementing data-driven strategies.
    • Focuses on enhancing customer experiences through data insights.
  • Previous Experience:
    • Proximity London: Head of Data Strategy and Data Planning Director.
    • Wunderman: Data Strategy Director, collaborating with major brands like BT, Microsoft, and Coca-Cola.
    • Webalytix: CRM Consultant.
    • Elsevier and AN Media: CRM Manager.
    • Experian: Started her career as an Account Manager.

Education

  • Attended Newcastle University, earning a BA Honours Degree in Social Studies with a focus on Sociology.

Skills and Expertise

Kate is recognized as a customer-centric marketer and data expert. She has extensive experience working across various sectors, including B2C, B2B, and retail. Her passion lies in building high-performance teams and delivering award-winning customer experiences through strategic data utilization.123

Related Questions

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Kate Amos
Kate Amos, photo 1
Kate Amos, photo 2
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Experience

VP Data Analytics at RAPP (January 2023 - Present)
Head of Experience Sciences at RAPP (November 2020 - December 2022)

Education

BA Honours Degree in Social Studies from University of Newcastle-upon-Tyne, 2:1

Location

Greater London, England, United Kingdom