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Kate Arends
Strategic Creative | Content Expert | Brand Builder
Kate Arends is the founder and creative director of Wit & Delight, LLC, a lifestyle brand that focuses on design, decor, and personal essays. She is based in St. Paul, Minnesota, and has built a significant following across various platforms, including her website and social media channels.
Background and Career
- Early Career: Before starting Wit & Delight, Kate worked as a graphic designer for a brand design agency in Minneapolis. She was involved in brand strategy, creative direction, art direction, and graphic design at Cue, Inc., from 2006 to 2013.5
- Wit & Delight: Kate launched Wit & Delight in late 2008 as a personal project to share her passion for design. Initially, the blog focused on design and decor but later evolved to include lifestyle content, exploring themes such as mental health, personal growth, and relationships.123
Wit & Delight's Evolution
- Content and Focus: Over time, Wit & Delight has expanded to cover a broader range of topics, including food, travel, and personal essays. Kate shares her experiences with mental illness, divorce, and learning disabilities, creating a platform where readers can find inspiration and feel less alone.26
- Business Growth: Today, Wit & Delight is a multifaceted brand with a studio, event space, shop, and creative services offering product design, strategy, and consulting.1
Personal Life and Philosophy
- Motherhood and Family: Kate is a mother and often incorporates her family life into her content, showcasing her home and personal style.4
- Philosophy on Success and Boundaries: Kate emphasizes the importance of setting boundaries between personal and public life, especially in the context of social media. She advocates for authenticity and self-permission to pursue big dreams without societal constraints.2
Current Activities
- Kate continues to lead Wit & Delight, exploring new creative projects and maintaining a strong online presence. She also writes a weekly newsletter called House Call and designs stationery products available at Target.6
Highlights
Mar 5 · mothermag.com
Meet Blogger Mama Kate Arends Of Wit & Delight - Mother Mag
Aug 13 · itanddelight.com
Design, Life, and the Beginnings of Wit & Delight: Kate Shares Her ...
Apr 15 · jennakutcherblog.com
Personal Brand vs. Private Life: Let's Discuss - Jenna Kutcher


