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Kate Blumberg

Demand Generation at SafeGraph

Kate Blumberg is the Director of Demand Generation at SafeGraph, a company that provides Points-of-Interest (POI) data, geofences, business listings, and foot-traffic data for geolocation, marketing attribution, retail analytics, and location intelligence purposes.1

As the Director of Demand Generation, Blumberg plays a crucial role in SafeGraph's growth team. Her responsibilities likely include:

  1. Generating qualified leads
  2. Nurturing leads through the sales funnel
  3. Developing strategies to convert website visitors into potential customers
  4. Implementing and analyzing marketing campaigns

Blumberg has experience in API-first marketing and has faced challenges in effectively demonstrating the value of API products to potential customers. She has expressed strong opinions on the importance of providing proper educational tools to leads, especially during the mid-funnel stage where product education is critical.2

Prior to her role at SafeGraph, Blumberg worked at Middesk, where she led significant improvements in lead conversion rates and pipeline generation. She implemented innovative solutions to showcase API functionality and educate potential buyers more effectively.2

Blumberg's LinkedIn username is kibrady12, as mentioned in the query. On March 16, 2021, she shared a post on LinkedIn about joining BuildOps to scale their Demand Generation efforts, indicating that she has had experience in similar roles at other companies before joining SafeGraph.3

Highlights

Nov 14 · safegraph.com
Blog - SafeGraph
Jul 17 · blog.trycoast.com
Middesk posts 50% surge in converting website visitors to qualified ...
May 18 · threads.net
Thats a bummer. Is it an Abus Bordo? - Threads
Feb 20 · konaequity.com
SafeGraph Inc - $11.1 M Revenue - Kona Equity
Apr 23 · safegraph.com
Blog - SafeGraph
Blog - SafeGraph

Related Questions

What are Kate Blumberg's main responsibilities at SafeGraph?
How has Kate Blumberg contributed to SafeGraph's growth?
What is Kate Blumberg's background before joining SafeGraph?
How does Kate Blumberg's role at SafeGraph compare to her role at Middesk?
What strategies does Kate Blumberg use for demand generation at SafeGraph?
Kate Blumberg
Kate Blumberg, photo 1
Kate Blumberg, photo 2
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Location

San Francisco, California, United States