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Kate Blumberg

Demand Generation at SafeGraph

Kate Blumberg is the Director of Demand Generation at SafeGraph, a company that provides Points-of-Interest (POI) data, geofences, business listings, and foot-traffic data for geolocation, marketing attribution, retail analytics, and location intelligence purposes.1

As the Director of Demand Generation, Blumberg plays a crucial role in SafeGraph's growth team. Her responsibilities likely include:

  1. Generating qualified leads
  2. Nurturing leads through the sales funnel
  3. Developing strategies to convert website visitors into potential customers
  4. Implementing and analyzing marketing campaigns

Blumberg has experience in API-first marketing and has faced challenges in effectively demonstrating the value of API products to potential customers. She has expressed strong opinions on the importance of providing proper educational tools to leads, especially during the mid-funnel stage where product education is critical.2

Prior to her role at SafeGraph, Blumberg worked at Middesk, where she led significant improvements in lead conversion rates and pipeline generation. She implemented innovative solutions to showcase API functionality and educate potential buyers more effectively.2

Blumberg's LinkedIn username is kibrady12, as mentioned in the query. On March 16, 2021, she shared a post on LinkedIn about joining BuildOps to scale their Demand Generation efforts, indicating that she has had experience in similar roles at other companies before joining SafeGraph.3

Highlights

Aug 31 · linkedin

Excited to share that the marketing team is growing at Middesk! We're hiring an event marketing manager in NYC with lots of execution experience in b2b and who's passionate about creating delightful experiences.

The Middesk team is among the best. We're a smart, passionate, supportive group and we're solving real problems for our customers. How do I know? Earlier this month I sent out three speaker asks for a panel we're hosting next month, every one said yes in less than 24 hours.

https://lnkd.in/edcw_MX4

#eventmarketing #eventmanagement #b2bevents

Related Questions

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What is Kate Blumberg's background before joining SafeGraph?
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What strategies does Kate Blumberg use for demand generation at SafeGraph?
Kate Blumberg
Kate Blumberg, photo 1
Kate Blumberg, photo 2
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Location

San Francisco, California, United States