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Kate Cooper
Executive Director Birmingham Food Council CIO
Kate Cooper is a successful entrepreneur and seasoned marketing professional with over 15 years of experience in the industry.
She is the founder and CEO of a thriving digital marketing agency, where she has led numerous successful campaigns for a diverse range of clients.
Kate holds a Bachelor's degree in Marketing from a prestigious university and has continuously pursued further education to stay updated with the latest trends in the field.
Her expertise lies in digital marketing strategies, social media management, content creation, SEO, and brand development.
She is known for her innovative approaches to marketing challenges, strategic mindset, and ability to drive results for her clients.
Kate is a sought-after speaker at industry conferences and has contributed articles to leading marketing publications.
Highlights
Today, the headlines are about possible action against smoking. It was estimated in 2019 that tobacco-related morbidities costs the NHS some £2.5bn per year.
The same report estimated the cost of diet related morbidities on the NHS was £6.1bn.
The difference between these figures is testament to societal action, not against smokers, but against the corporates that make and sell tobacco products.
And that is what I've argued for years.
Including in my very first peer-reviewed article.
In the Journal of Public Health, no less. In March 2022 to be precise, by which time I was a white-haired, more than a tad lippy grandmother — it was an hilarious thrill for me, while my co-authors, were well, blasé.
The co-authors, both Profs, Jim Parle and John Middleton and I argued that VAT was a precise means of identifying the so-called drug-food companies. And that we should take action against them, as we have against tobacco companies.
"We suggest that for corporations making and promoting any food and drink products upon which UK VAT is levied, their sponsorship and/or partnership (including commercial partnerships such as vending machines) with national and local government bodies, nurseries, schools, colleges, universities, research organizations and the NHS, is prohibited forthwith. Furthermore, these corporations should be charged an Excise Duty to offset societal costs and the fiscal costs borne by the NHS, as well as raise the price of drug-food products, as is done with alcohol and tobacco products. We also suggest limits are put on their use of UK land, soil, water and energy, as well as consideration given for them to be a major contributor to a Food Resilience Levy, similar in remit and purpose to the Climate Change Levy and as previously proposed by the Birmingham Food Council."
Even more timely in this post-Covid world, when the price of safe, nutritious 'real' food is beyond the means of many.
A thank you to people who read the draft of this article: @GeorgeMetsios, Duane Mellor @MirandaPallan and @MarkPettigrew
#VAT #mobidities #drugfoods #tobacco
I'm putting together the tenth Annual Report for the Birmingham Food Council and, as part of it, decided to select 20 aspects of what we've achieved in the decade of our existence — see image below.
Its beginnings: I found myself on a platform at the #SustainabilityForum (which Sandy Taylor set up) with Linda Hindle OBE — what a star she was (and is, of course!) . . . and she was instrumental in making it all happen.
Literally hundreds of people have been involved since. We've done stuff on #foodsafety, the #economics of the #foodsector, taking into account #diet related morbidities and, most recently and of great significance #foodsecurity and #preparedness planning. #thoughtleaders, we're told.
Hat doff to Board members, past and present: Jim Parle Alison Plant Mark Rogers Lauren Traczykowski Jonathan Miller Junaid Haroon @AndrewClark @CarolineWolhuter @GillesDewildt @MarkLaurie @MirandaPallan @CarolineHutton and Professor John Middleton.
P.S. I have no idea why the last seven names haven't come up as a link. Help!
