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Kate Sanner
Co-Founder & CEO at Beni | Building the future of fashion
Kate Jean Sanner is the Co-Founder and CEO of Beni, a company that aims to simplify secondhand shopping through a free browser extension. This innovative tool allows users to find comparable secondhand products while browsing online retail sites, effectively merging technology with sustainable fashion practices. Beni was founded in 2022 and has quickly gained traction in promoting a circular economy by making resale shopping as easy as purchasing new items.123
Professional Background
Before her role at Beni, Sanner held various positions in marketing and brand strategy. Notably, she served as the Chief Marketing Officer at Beni prior to becoming CEO. Her previous experience includes significant roles at Anheuser-Busch, where she contributed to the launch of Bud Light Seltzer and managed brand strategies for Bud Light and Michelob ULTRA.13 Sanner also worked with Listen Ventures, a consumer-focused venture capital firm, and had internships at Emerson and Anheuser-Busch during her early career.12
Education
Sanner holds a Bachelor’s degree in Economics and Strategy from Washington University in St. Louis and an MBA in Marketing from Northwestern University's Kellogg School of Management.13
Vision for Beni
Under Sanner's leadership, Beni is positioned not just as a product but as part of a movement towards more sustainable consumption practices. She emphasizes the importance of making sustainable choices accessible and convenient for consumers, aiming to shift the perception of secondhand shopping from a niche market to a mainstream option.45
Sanner's commitment to sustainability is reflected in her belief that the sustainable option must be easy and acceptable for widespread adoption.5

