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Kate Jhaveri

Global Head of Marketing @ TikTok | Board member & Advisor

Kate Jhaveri is a marketing executive with an extensive background in technology and media marketing. She currently served as the Global Head of Marketing at TikTok from 2022 to September 2024.134

Professional Background:

  • Previously served as Chief Marketing Officer (CMO) for the National Basketball Association (NBA) from 2019 to 202224
  • Held CMO role at Twitch, where she established the platform as a leader in live interactive content4
  • Worked in marketing leadership roles at major tech companies including:
    • Twitter (Vice President, Consumer Marketing)
    • Facebook (Head of Brand Marketing)
    • Microsoft (Worldwide Marketing Communications team)

Career Highlights:

  • Led marketing for the NBA through the COVID-19 pandemic and the league's 75th anniversary4
  • Oversaw global marketing at TikTok, managing marketing campaigns for over 1 billion users4
  • Joined TikTok's Board of Directors for Outbrain in 20212

Recent Development: In September 2024, Jhaveri is leaving her role at TikTok as part of a leadership restructuring, with all global brand and communications teams to report directly to Zenia Mucha.156

Education:

  • Graduated from Tuck School of Business (T'03)7

Her professional philosophy emphasizes the power of storytelling combined with data-driven insights, focusing on building strong, vibrant communities through marketing.7

Highlights

Sep 21 · benzinga.com
TikTok Global Marketing Chief Resigns Amid Major Overhaul
TikTok's Marketing Head Is Out in Leadership Shake-up
TikTok's Marketing Head Is Out in Leadership Shake-up
Sep 20 · thewrap.com
Former Disney Comms Head to Take Over TikTok's Marketing
Sep 20 · theinformation.com
TikTok's Global Head of Marketing to Depart - The Information
May 13 · oneclub.org
Kate Jhaveri | TikTok - The One Club for Creativity
Kate Jhaveri | TikTok - The One Club for Creativity
Nov 9 · adweek.com
Former NBA CMO Kate Jhaveri Joins TikTok as Global Head of ...
Former NBA CMO Kate Jhaveri Joins TikTok as Global Head of ...
Nov 9 · campaignindia.in
Kate Jhaveri joins TikTok as global head of marketing
Outbrain Adds Marketing and Technology Industry Veteran Kate ...

Related Questions

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What impact did Kate Jhaveri have on TikTok's marketing during her tenure?
Kate Jhaveri
Kate Jhaveri, photo 1
Kate Jhaveri, photo 2
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Location

New York, New York, United States