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Kate Newell

- Day dreamer - people watcher - story seeker

Kate Newell is a strategic leader with 20 years of experience in the UK, US, and Australia, working with and leading local and global teams.1 She served as SVP Global Strategy at UM Worldwide from December 2015 to November 2022, focusing on brand and new product launches, identifying growth opportunities for consumer connection and marketing innovation, and establishing global best practices.1

Career Highlights

  • Current Role: Media and Connections Manager at Costa Coffee (May 2023 - Present)1
  • Previous Role: SVP Global Strategy at UM Worldwide (December 2015 - November 2022)1
  • Earlier Roles: Planning Director at Carat Australia, Strategic Partnerships Lead at Southern Cross Austereo, and Strategist at Initiative1

Areas of Expertise

  • Integrated marketing communications
  • Audience strategies and consumer journey mapping
  • Consumer, category, and cultural insights
  • Go-to-market strategies across mature and emerging markets
  • Future forward trends and innovation thought leadership
  • Cross-functional stakeholder management
  • Project management of multi-layered initiatives1

Kate Newell describes herself as a "people watcher, story seeker, creative dreamer" on her LinkedIn profile.1 She is known for her adaptability, creative and critical thinking, and ability to navigate relationships and bring people together.1

Related Questions

What are some of Kate Newell's most notable achievements at UM Worldwide?
How has Kate Newell's experience in the UK, US, and Australia influenced her global strategy?
What specific brands has Kate Newell worked with at UM Worldwide?
How does Kate Newell approach consumer insights and audience strategies?
What are Kate Newell's key strengths as a strategic leader?
Kate Newell
Kate Newell, photo 1
Kate Newell, photo 2
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Location

London, United Kingdom