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Kate Charles

Managing Partner+CSO @ OBERLAND. Mum/Mom. Founding member of Chief. Grand Effie Juror.

Kate Paulin is the Chief Strategy Officer and Managing Partner at OBERLAND, a strategic communications agency based in New York. She has a strong background in consumer insights and brand strategy, having previously worked as the Group Director of Insights & Planning at 360i.

Kate has developed her expertise in consumer and media understanding through her experience at Hall & Partners, where she worked for eight years in both London and New York. She has been recognized for her leadership, receiving the AWNY NextGen Leader award in 2016.13

In addition to her role at OBERLAND, she is known for her involvement in various industry initiatives and has a professional presence on LinkedIn under the username katecharles16.12

Highlights

Apr 26 · linkedin

Vulnerability alert! 🚨 I’ve never been able to explain my career well to my kids. They get excited when I say I help make ads on YouTube or instagram or that the brands I work with create Roblox worlds (E.L.F. BEAUTY) or help people be creative (Michaels Stores) but anything beyond that comes across like an adult voice in Charlie Brown.

So when my 6 year old told me his new school is doing a fundraiser, it all clicked!

I help companies make good money (🤜OBERLAND ) this is my job - I can help you with this.

He lit up and said “How Mama? Show me!”

Let’s start with 3 questions: ☝️why is this important to you? (North Star 🌟) ✌️what can people to do to help? (CTA 🙏) 🤟what’s the best way you can connect with people? (strengths 💪)

His answers: 🔥I want to fit in at my new school 🔥I need to ask people if they can give money to my school 🔥I don’t get shy and like making videos on your phone

This straight to the point video was his suggestion and did it in one take. He’s raised over $1k in less than 24 hours and is currently the lead fundraiser! 🤑

Short and sweet and effective! Well done, Ace!

Mar 11 · linkedin

Oscars are yesterday's news - 🥂 to OBERLAND for being AdAge Purpose Agency of the YEAR!!! 💪 🧡 😍 Huge thanks to AdAge for recognizing our work and brilliant clients for leading with purpose. Congrats to all the A-list agency winners!

https://lnkd.in/e6-qHH6S

Related Questions

What are Kate Paulin's key achievements at OBERLAND?
How did Kate Paulin transition from Hall & Partners to OBERLAND?
What is Kate Paulin's background in consumer and media understanding?
What awards has Kate Paulin received in her career?
How does Kate Paulin's role at OBERLAND impact the company's strategy?
Kate Charles
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Location

New York, New York, United States