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Kate Schardt

Sr. Director, Ada Global Insights Platform

Kate Schardt is a seasoned professional with a background in Insights and Consumer Behavior.

With an MBA from Xavier University and a BA in Psychology from Ohio University, Kate combines business acumen with a deep understanding of human behavior.

Kate's journey at PepsiCo has been marked by significant contributions to the digital transformation of the Insights function.

Currently serving as the Sr. Director of Global Insights Digitalization at PepsiCo, Kate led the development of PepsiCo's new digital Insights platform, Ada.

Her role involved forging strategic partnerships, leveraging cutting-edge technology, and implementing innovative tools to drive consumer-centric growth.

Prior to her current position, Kate held various roles within PepsiCo, including Insights Director and Insights Sr. Manager in the Global Snacks Group.

Her expertise in consumer insights and digitalization was honed during her tenure at Nielsen, where she served as Director, Manager, Associate Manager, and Sr. Research Analyst in the BASES Client Consulting division.

Before her corporate career, Kate gained valuable experience as a Research Project Manager at International Survey Research.

Kate's educational background, professional experience, and leadership roles position her as a trailblazer in the digital transformation of consumer insights within the food and beverage industry.

Her ability to blend data analysis with psychological insights makes her a formidable force in driving data-driven decision-making and consumer-centric strategies.

Kate Schardt's career trajectory exemplifies her commitment to leveraging technology and partnerships to propel organizational growth and enhance consumer experiences.

Highlights

Jul 31 · linkedin

It's ALIVE! I’m excited to announce that I’ve co-authored a book with my colleagues and friends Stephan Gans, Steve Phillips, and Ryan Barry!!

Over the past 7 years, I’ve had the privilege of leading a team at PepsiCo in partnership with Zappi, revolutionizing how we bring consumer learning into the heart of decision-making. Our journey has focused on delivering better insights, at a platform and enterprise level, at speeds unimaginable at the start of my career (when it seriously could take months to complete a project!). It was no small feat, and we certainly faced our share of challenges along the way.

In our new book, The Consumer Insights Revolution, we share our story and offer practical advice based on how PepsiCo and Zappi collaborated to transform consumer insights into a powerful competitive advantage. Whether you’re in the industry or just curious about the future of consumer insights, this book is for you!

Join us on this exciting journey and discover how we turned challenges into opportunities.

Please consider becoming a book ambassador to help us celebrate the achievement (and maybe win a free book!)

https://lnkd.in/g5TG5KMD

#ConsumerInsightsRevolution

Kate Schardt
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Location

New York City Metropolitan Area