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Kate Scott

Head of Proactive Comms Transformation

Kate Scott is a digitally-focused marketer with a diverse background spanning various industries like telco, retail, publishing, government, education, manufacturing, health, NGO, and tech.

With a profound interest in technology and new media, Kate has acquired experience in areas such as UX design, SEO, content marketing, storytelling, and data-driven marketing.

Having managed teams across different countries including the UK, Australia, Hong Kong, India, and New Zealand, Kate is skilled at coaching individuals towards achieving proficiency in digital and customer insight-driven marketing.

In addition to her professional roles, Kate has also been involved in teaching digital marketing, content marketing, and conversational English to students and teenagers at reputable institutions like Hong Kong University SPACE, General Assembly, and The Women's Foundation.

Her educational background includes a Master's degree in Interactive Multimedia from the University of Technology, Sydney, and a Bachelor's degree in Marketing from Curtin University of Technology.

Throughout her career, Kate has held various positions such as Digital Marketing and UX Strategy Consultant, Casual Lecturer, Head of Comms Design Transformation, Digital Marketing Consultant, Digital Communications and Strategy Consultant, Marketing Director, among others.

Some notable organizations she has worked for include Virgin Media O2, Mercy Ships New Zealand, David Lloyd Leisure, IBM, Ovolo Hotels, Bauer Media Hong Kong, Hong Kong CSL Limited, and Telstra, where she held several managerial and directorial roles.

Kate's expertise lies in areas like digital communications, web acquisition, analytics, social media marketing, electronic direct marketing, and marketing strategy, making her a seasoned professional in the ever-evolving digital landscape.

Kate Scott
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Location

London Area, United Kingdom