Sign In

Kate Sirkin

Kate Sirkin is a recognized leader in the advertising and marketing industry with over 30 years of experience.1 She currently serves as the Executive Vice President of Global Data Partnerships at Epsilon, a position she has held since joining the company in 2020.13

In her role at Epsilon, Kate leads a team responsible for identifying and creating unique, actionable datasets and data products used within Epsilon PeopleCloud, the company's connected marketing platform.13 Her work focuses on helping clients define, collect, and organize their zero and first-party data, as well as identifying partnership opportunities to create a more complete view of each customer.1

Prior to joining Epsilon, Kate held similar roles throughout Publicis Groupe.1 During her tenure, she spearheaded various research initiatives that expanded the field of communications research, including early investments in brainwave monitoring, eye tracking for optimal out-of-home advertising context, and single source analysis and fusion.1

Kate is a frequent speaker at industry events such as Advertising Week, SXSW, and ANA conferences.1 She has been quoted in prominent publications like Ad Age, Adweek, The New York Times, and Wall Street Journal on topics ranging from first-party data usage to media measurement.1

In addition to her professional accomplishments, Kate is actively involved in industry organizations. She is a founding member of MASB, an executive and past board member of the Advertising Research Foundation (ARF), and a current steering committee member of the Coalition for Innovative Media Measurement (CIMM).1

Kate's LinkedIn profile shows that she regularly shares insights and experiences related to her work in data partnerships and marketing technology.24 Her expertise in leveraging data to create personalized customer experiences and drive business growth has made her a valuable asset in the evolving landscape of digital marketing and advertising.13

Highlights

Kate Sirkin - Mirren Live 2023
Sep 13 · adweek.com
Kate Sirkin - Adweek

Related Questions

What are some of Kate Sirkin's most notable achievements in her career?
How has Kate Sirkin's work impacted the field of data partnerships?
What specific projects has Kate Sirkin led at Publicis Groupe?
How does Kate Sirkin's role at Epsilon differ from her previous roles?
What are some of the industry events Kate Sirkin has spoken at?
Kate Sirkin
Kate Sirkin, photo 1
Kate Sirkin, photo 2
Add to my network

Location

Greater Chicago Area