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Kate Vasylenko

CEO at 42DM

Kate Vasylenko is a prominent figure in the marketing industry, currently serving as the CEO and co-founder of 42DM, a full-service B2B marketing agency focused on technology businesses. She is also a member of the CMO Alliance and the Forbes Agency Council. With over 15 years of experience in marketing across various global markets, she has established herself as a strategic leader in the field.

Background and Education

  • Academic Qualifications: Kate holds a Master's degree in Applied Mathematics and an MBA from the University of Chicago Booth, which complements her extensive experience in digital marketing and communications.
  • Professional Experience: She has worked with notable brands such as Cartier, where she was involved in strategic planning and marketing initiatives. Her expertise spans across multiple sectors, including B2B tech, e-commerce, and education.

Professional Achievements

  • Awards: Kate has received several accolades for her innovative approaches to marketing, including recognition at global innovation awards like Cannes Lions.
  • Thought Leadership: She is known for her engaging keynote speeches and contributions to discussions on contemporary marketing challenges, emphasizing the need for adaptability and customer-centric strategies.

Current Role

At 42DM, Kate leads a team that specializes in leveraging data-driven strategies to enhance brand visibility and customer engagement. Her insights into market dynamics are highly regarded, making her a sought-after speaker and mentor in the industry.

In summary, Kate Vasylenko is a seasoned marketing professional whose leadership at 42DM and involvement with CMO Alliance reflect her commitment to driving innovation within the marketing landscape.

Highlights

Aug 29 · linkedin

AI assistants like Siri and Chatgpt are becoming the new gatekeepers of customer choices, as they are already deciding which brands make it to the shortlist of "the best ones".

So how can you make sure your brand stands out in this AI-driven world?

The answer might surprise you: it's all about tapping into human emotions.

I've put together a guide on how emotional branding can help you build a strong presence and connect with your audience, even as AI takes center stage.

Curious? Check it out 📃

Aug 28 · linkedin

Is your B2B tech marketing stuck in 2020?

👉 43.6% of companies can't get AI to work with their systems.

👉 Another 43.6% don't have the skills to use it.

[Source: Influencer Marketing Hub Digital Marketing Benchmark Report 2024]

That's a lot of missed opportunities.

These numbers paint a clear picture: AI adoption in B2B marketing isn't straightforward.

🛠️ It's not just about getting new tools like Demandbase or Optimizely.

The real challenge is making them work well with what you already have.

🎡 So, what's the solution?

Instead of struggling alone, why not tap into existing expertise?

🦸‍♀️ This is where specialized teams come in handy.

They've already done the hard work of figuring out how to make AI work in B2B marketing.

📈 At 42DM, for example, my team handles everything from AI-driven analytics to predictive modeling.

Our goal?

🚀 To make sure your AI tools don't just fit in, but actually improve your results.

Think about it this way:

You wouldn't try to build a car from scratch if you needed to drive somewhere.

You'd use one that's already been built and tested.

The same logic applies here.

Want to see how this approach could work for your company?

🔍 Take a look at our Martech offering:

42dm . net / martech​​​​​​​​​​​​​​​​

Related Questions

What are Kate Vasylenko's key achievements at 42DM?
How does Kate Vasylenko's experience as a fractional CMO benefit B2B tech companies?
What strategies does Kate Vasylenko recommend for CMOs in 2024?
How has Kate Vasylenko's background in applied mathematics influenced her marketing approach?
What are some notable projects Kate Vasylenko has led at 42DM?
Kate Vasylenko
Kate Vasylenko, photo 1
Kate Vasylenko, photo 2
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Experience

CEO at 42DM since January 2015
Member at CMO Alliance and Forbes Agency Council since 2023

Education

Master’s Degree in Applied Mathematics, National Technical University of Ukraine 'Kyiv Polytechnic Institute', 2000 - 2006

Location

New York City Metropolitan Area