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Katelyn Sorensen (MacKay)

CEO @ Planoly | Austin Under 40 Tech Award Winner 2024

Katelyn Sorensen (MacKay) is the CEO of Planoly, a social media management platform based in Austin, Texas.14 She is a dynamic leader who is redefining how creators and entrepreneurs are empowered in the digital age.1 Sorensen has a rich background in the tech world and brings fresh perspectives to the table.1

Under her leadership, Planoly has evolved from being the first visual planner for Instagram to a multi-channel platform supporting creators across various social media platforms.1 Sorensen emphasizes the importance of community building, authenticity, and meaningful engagement in social media strategy.1

Prior to her role at Planoly, Sorensen served as the CEO of Loomly and Sendible, demonstrating her extensive experience in social media management tools.2 She was appointed as Loomly's CEO in March 2022, following its acquisition by Traject.2

Sorensen is recognized for her achievements in the tech industry, having won the Austin Under 40 Tech Award in 2024.3 She is known for her insights on leveraging AI in content creation while maintaining a human touch.4 Sorensen is also open about her personal experiences, including balancing motherhood with her role as a CEO.4

Highlights

Jul 12 · linkedin

Planoly + Threads = 🫶

Exciting news! You can now auto-post to Threads directly in Planoly! 🧵 I find this launch particularly exciting because it is our NINTH auto-post integration, I got to work directly with the team on it (congrats all!), and I also think Threads is a pretty interesting new space to play in.

Why is Threads interesting? While X still leads the real-time social space with 250M daily active users, Threads is not far behind! Meta reported last month that the platform has over 175M active users just one year after launch. Threads users are also super engaged, with some data suggesting that Threads content on average gets 4x the number of likes AND comments per post when compared with X.

Don't miss out on the conversation. It's easier than ever to test Threads alongside all your other social channels with Planoly's multi-channel planner. Check it out and let us know what you think in the poll below or message us on Threads @planoly 🥳

Apr 23 · linkedin

The last few months have been a blur, and I couldn't be more excited to share this news with the world, and to be able to deliver even more value to the creators Planoly serves 💖

Yesterday we officially announced the Planoly has acquired the Snipfeed product and the blog I wrote about it went live. Today I have my first ever press interview 😅

A huge shout out to Redouane Ramdani, Anas Bouassami, and Pierre-Habté Nouvellon and the rest of the Snipfeed team for bringing this awesome product to life and to the Planoly team for all your work on this. This is just the beginning, so check out my blog below, and stay tuned for more updates to come 🚀

https://lnkd.in/gA_6qSNy

Related Questions

What inspired Katelyn Sorensen to transition into the tech industry?
How has Katelyn's leadership style impacted Planoly's growth?
What are some key strategies Katelyn has implemented at Planoly?
How does Katelyn balance her roles at Traject and Planoly?
What challenges has Katelyn faced in her career, and how did she overcome them?
Katelyn Sorensen (MacKay)
Katelyn Sorensen (MacKay), photo 1
Katelyn Sorensen (MacKay), photo 2
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Location

Austin, Texas, United States