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Katerina Cai

Operating Partner / Global Mindset / Small Business Advisor

Katerina Cai is a seasoned professional with over 20 years of experience in sales & operations leadership within start-ups and small businesses.

Throughout her career, she has demonstrated a remarkable ability to drive revenue growth and scale organizations, having worked across various regions including North America, Europe, and Asia in both B2B and B2C sectors.

Katerina is a trilingual individual, proficient in Mandarin, French, and English, which has undoubtedly enriched her global business perspective.

Some of the key accomplishments in her diverse roles include serving as the CEO of a metaverse start-up where she revamped the business model and team structure, resulting in $0.5M in new sales.

As the COO of an Alibaba certified Tmall Partner, she achieved impressive growth with over 100% increase in Gross Merchandise Value (GMV) year-over-year, while also establishing new distribution channels for US brands in China.

At a $200 million global software company, Katerina spearheaded innovation and product strategy, implementing KPIs and dashboards to drive the successful renewal of a $40M book of business by the inside sales team.

Moreover, she led the transition from print to digital customer migration at a pan-European business with 1,300 employees, overseeing the acquisition of two other companies.

Katerina's expertise lies in operations and sales for start-ups or small businesses, new product innovation, go-to-market strategies, pricing for established enterprises, customer insight, business intelligence, as well as exceptional communication and people development skills.

Her educational background includes an MBA in Strategy and Finance from The Wharton School, a BSE in Computer Science from Princeton University, and an MA in International Studies from the University of Pennsylvania.

Throughout her career, she has held various leadership positions in organizations such as Rehoboth Auto Repair, Mass Commercial Cleaning, Growth Advisors LLC, Virtual Chair, Export Now, Wolters Kluwer, Citisafari, and Hewlett Packard, covering roles ranging from president and CEO to senior manager and consultant.

Katerina  Cai
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Location

Greater Boston