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Katey Hassan

Katey Hassan is a marketing professional based in New York who currently serves as the VP of Brand Marketing at Tula Skincare.123 She has an extensive background in brand marketing, having previously worked at notable companies like Refinery29 and L'Oreal.1

Professional Highlights:

  • Currently VP of Brand Marketing at Tula Skincare23
  • Co-Founder of Sourcerie1
  • Co-founder of Alma Angels1
  • Former VP at Refinery291
  • Previously worked at L'Oreal1

Professional Focus: At Tula, Hassan has been instrumental in developing the brand's digital marketing strategy, particularly on TikTok. She has been key in transforming Tula's social media approach, focusing on creating "edutainment" videos and leveraging native content to drive brand awareness and customer engagement.2 Her approach emphasizes creating authentic, raw content that resonates with the platform's audience.2

Recent Activities: In November 2024, she was featured on the Fulcra Dynamics podcast "The Augmented Life", where she shared insights about her professional experiences.45 Her work at Tula has particularly highlighted the importance of probiotic-powered skincare and building confident consumer experiences.35

Highlights

Nov 20 · fulcradynamics.com
A Biohacker's Guide to Healthy Skin, with Katey Hassan
A Biohacker's Guide to Healthy Skin, with Katey Hassan
Apr 15 · glossy.co
Tula turns its focus to an 'always on' TikTok strategy - Glossy

Related Questions

What are Katey Hassan's key achievements at Tula Skincare?
How did Katey Hassan transition from Refinery29 to Tula Skincare?
What strategies has Katey Hassan implemented for Tula's TikTok marketing?
What is Katey Hassan's role at Sourcerie?
How has Katey Hassan's background influenced Tula's brand marketing?
Katey Hassan
Katey Hassan, photo 1
Katey Hassan, photo 2
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Location

New York, New York