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Katherine Craven

Brand Strategy at Humana

Katherine Craven is a digital storyteller committed to enhancing global health and wellness through data-driven social marketing strategies. With a focus on simplifying intricate health information into consumer-friendly messages, she aims to drive behavior change and improve accessibility to vital health details. Known for her energetic and innovative leadership style, she excels at transforming creative ideas into tangible outcomes and inspiring teams to reach new heights. Her specialties include Behavior Change Communication, Social Marketing, International Development, and Sales Enablement. Katherine holds an MBA in Health/Health Care Administration/Management from UNC Kenan-Flagler Business School, a BA in English Language and Literature and Spanish from Duke University, and completed her high school education at Maret School. Previously, she has held roles such as Senior Professional in Brand Strategy at Humana, Business Development Manager at Gartner, and Project Manager at Hope for Children Fund, among others.

Katherine Craven
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Location

Washington, District of Columbia, United States