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Katherine Karp
Global Council Lead at Meta
Katherine Karp, known as Katie, is a respected professional currently serving as the Global Council Lead at Meta, overseeing the Global and European Marketing Data & Analytics Councils.
At Meta, Katie collaborates with senior executives from prominent global businesses and agencies to shape the future of marketing, focusing on AI, data privacy, and measurement initiatives.
Her background includes leading ads measurement for digital and media agency holding companies, contributing to the launch of Meta's long-form video product, and conducting research for Twitter's top agency partners.
Katie's expertise lies in storytelling through data, simplifying complex technical information, and fostering connections between individuals and teams to drive growth.
She holds a Bachelor of Science in Business Administration with a concentration in Marketing, International Business, and Communication Design from Washington University in St. Louis - Olin Business School.
Throughout her career, Katie has held various roles at Meta, Twitter, MediaVest, The Science Project, BBDO, JWT, and other organizations, showcasing her diverse skill set in analytics, strategy, and digital marketing.
Highlights
In case you missed it, Sunday was International Data Privacy Day! 🌎🔒
To celebrate, we revisited our report, '5 Steps to Redefine Performance in a Privacy-First World,' with new insights from Meta Council members and industry leaders at Unilever, Havas, and Publicis Epsilon. 📈
The report addresses strategies for navigating privacy in digital marketing, emphasizing the importance of consumer-centric approaches and investing in resilient data strategies. With these new additions, we offer a deeper understanding of privacy-focused marketing in 2024, highlighting the evolving dynamics between consumer data and privacy. 🔍
Check out our updated report to learn more! #DataPrivacyDay #PrivacyFirst #DigitalMarketing
I’m incredibly proud to share our new report “5 Steps to Redefine Performance in a Privacy-First World," which is now available on the Meta for Business Blog. The report was done in partnership with the brilliant members of our Global Client and Marketing Data & Analytics Councils, and addresses one of the most important topics in the advertising industry today: how marketers can achieve performance in a privacy-first world.
Our hope is that this report provides inspiration for new and innovative solutions to help businesses drive performance in an increasingly privacy-first world.
You can access the report on the Meta for Business Blog here: https://lnkd.in/edcZH_zn
