Sign In

Katherine Lam

Founding Partner at FATHOM+HATCH

Katherine Lam, also known as Kat Lam, is currently the Head of Marketing & Growth at GrowthBook. She has a strong background in marketing and insights, with a notable career spanning various leadership roles.

Professional Experience

  • Head of Marketing & Growth at GrowthBook: In her current role, she focuses on driving marketing strategies and growth initiatives for the company.
  • Founding Partner at FATHOM+HATCH (2010 - Present): Here, she leads an insights and innovation firm that works with diverse clients including major brands like Harley-Davidson and Spotify.
  • VP at Infinia Foresight (2006 - 2010): She held a leadership position focusing on foresight and strategic insights.
  • Senior Manager, Consumer Trends at Faith Popcorn's BrainReserve (2003 - 2006): In this role, she analyzed consumer trends to inform strategic decisions.

Education

Katherine holds a Bachelor of Arts (B.A.) in Sociology from Princeton University, which has likely contributed to her understanding of consumer behavior and market dynamics.

Skills and Recognition

Katherine is recognized for her strong project management skills and ability to bridge the gap between marketing and engineering teams, making her a valuable asset in fast-paced environments.1

Highlights

Mar 4 · The Atlantic
The Books Briefing: Imani Perry, Sarah M. Broom - The Atlantic
The Books Briefing: Imani Perry, Sarah M. Broom - The Atlantic
Jul 16 · The New York Times
Tech Workers Who Swore Off the Bay Area Are Coming Back ... - The New York Times
Tech Workers Who Swore Off the Bay Area Are Coming Back ... - The New York Times

Related Questions

What are some of Katherine Lam's key achievements at GrowthBook?
How did Katherine Lam transition from her role at FATHOM+HATCH to GrowthBook?
What specific strategies has Katherine Lam implemented at GrowthBook?
Can you provide examples of Katherine Lam's work in marketing and growth?
What makes Katherine Lam's approach to marketing unique?
Katherine Lam
Katherine Lam, photo 1
Katherine Lam, photo 2
Add to my network

Experience

Founding Partner at FATHOM+HATCH (2010 - Present)
VP at Infinia Foresight (April 2006 - January 2010), Senior Manager, Consumer Trends at Faith Popcorn's BrainReserve (2003 - 2006), Technology Analyst at Datamonitor (2003), Experience Modeler at Sapient (2000 - 2002)

Education

Bachelor of Arts (B.A.) in Sociology, Princeton University

Location

San Francisco, California, United States