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Katherine Tooley

Katherine Tooley is the VP of Global Events and Experiential Marketing at HubSpot, a position she has held since September 2021.2 With over 19 years of experience in live production, branded content, and global events, Tooley brings a wealth of expertise to her role.4

Prior to joining HubSpot, Tooley held several high-profile positions:

  1. Senior Vice President of Branded Content & Production Studio at VICE Media (October 2020 - September 2021)
  2. Senior Vice President of Global Experiential at Refinery29, Inc. (February 2019 - October 2020)
  3. Executive Vice President of Operations & Production at Superfly (March 2017 - February 2019)2

Tooley's career also includes a 15-year tenure at Superfly, where she held various roles in production and operations.1

Her expertise in crafting immersive brand experiences is evident in her work at HubSpot, particularly in organizing the annual INBOUND conference. Under her leadership, the conference has seen steady growth in attendance, with the 2023 event attracting approximately 12,000 on-site attendees.3

Tooley has received several industry recognitions, including:

  • BizBash 500 recipient in 2020
  • Connect Corporate's 40 Under 40 Class of 2021
  • Top 50 Event Influencers of 2022 by Bizzabo
  • Finalist for the 2022 "Top Women in Marketing" in the Tech category2

Katherine Tooley holds a Bachelor's degree in Communication and Media Studies with a minor in Journalism from North Carolina State University.2

Highlights

Jul 11 · linkedin

Considering an in-person event strategy in your 2025 plans? In-person events hold relevance for a wide-net of customers, no matter what type of business size, and provide a unique opportunity to showcase your brand’s values.

Check out my thoughts on why businesses should consider events within their marketing strategy and how HubSpot and INBOUND think about them when solving for our customer's needs.

#HubSpotEmployee #INBOUND #HubSpot

Related Questions

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Katherine Tooley
Katherine Tooley, photo 1
Katherine Tooley, photo 2
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Location

New York City Metropolitan Area