Sign In

Kathleen Asjes

Head of Research & Insights @dreams - User Research leadership - Research training & coaching

Kathleen Asjes is an experienced research and insights professional with over 15 years of experience in digital product development.1 She served as Head of Research & Insights at Dreams from March 2020 to March 2022.1 Currently, Kathleen is the founder of Grow & Connect, a company she started in February 2023, and works as a UX Research Coach and Consultant through her company Stippen consulting.1

Kathleen's career highlights include:

  • Chief Product Officer at Dreams (April 2021 - March 2022)
  • Head of User Research at Schibsted Media Group (April 2018 - March 2020)
  • UX Research Manager at Schibsted Media Group (February 2016 - April 2018)

She has a diverse international background, having lived and worked in the Netherlands, South Korea, Australia, Sweden, and France.12 This global experience has given her a deep understanding of cultural differences and intercultural communication, which she applies to her work with products expanding to new markets and empowering multinational teams.1

Kathleen is passionate about helping researchers grow and connect, and assisting businesses in transforming their approach from being data-driven to insights-informed.12 She is also an advocate for research democratization, viewing it as a valuable tool in certain contexts to increase research maturity and capacity within organizations.2

As of January 2025, Kathleen has recently returned to the Netherlands after thirteen years abroad3, and continues to be active in the UX research community, sharing insights on leadership and research practices.4

Related Questions

What are some key projects Kathleen Asjes has led at Dreams?
How did Kathleen Asjes transition from being the Head of Research & Insights at Dreams to founding Grow & Connect?
What are the main goals of Kathleen Asjes' consulting firm, Stippen?
How has Kathleen Asjes' international experience influenced her approach to research and insights?
What challenges did Kathleen Asjes face while leading the transition from B2C to B2B at Dreams?
Kathleen Asjes
Kathleen Asjes, photo 1
Kathleen Asjes, photo 2
Add to my network

Location

Stockholm Metropolitan Area