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Kathleen Poulos
Healthcare Technology Marketing and Communications
Professional Background
Kathleen Poulos is a dynamic Digital and Social Media Marketer with a rich background in healthcare and technology. With a unique blend of clinical expertise and marketing acumen, she brings a comprehensive understanding of both patient needs and healthcare industry demands. Serving as a registered nurse, Kathleen has a deep-rooted passion for improving health outcomes by leveraging her clinical knowledge alongside her love for technology.
At present, she is engaged in Program Marketing at Ferrum Health, Inc. where she applies her extensive experience in healthcare marketing strategies to ensure effective communication and community engagement within the healthcare sector. Kathleen's career trajectory illustrates a steadfast commitment to enhancing patient experiences and outcomes through effective use of digital and social media platforms.
Her past roles include high-profile positions such as President of Digital & Social Media Healthcare Marketing at KatsEyeMedia and Account Director for the Healthcare Division at Aquent. Kathleen’s extensive knowledge in digital healthcare marketing has allowed her to excel in various leadership positions, where she has implemented innovative strategies for engaging both patients and healthcare professionals. Her ability to connect with communities through social media and other digital tools is a testament to her forward-thinking approach in healthcare communications.
Education and Achievements
Kathleen Poulos holds a degree in Business Administration with a focus on Marketing from the University of Phoenix, which has established a solid foundation for her diverse skill set in both the healthcare and marketing arenas. Her formal nursing education was completed at the Mercy School of Nursing at The University of Toledo, providing her with meaningful clinical insight that she brings into her marketing endeavors.
Throughout her career, Kathleen has made notable impacts in various organizations. As the former Global Marketing Director at Baxter Healthcare, she played a vital role in shaping marketing strategies that aligned with healthcare innovation. She also served as VP of Business Development and Healthcare Client Engagement at MedPanel where she was integral in bridging the gap between healthcare technology and communication.
Kathleen is recognized not just for her marketing prowess but also for her photography skills, having served as Team Photographer for the prestigious Toyota-United Pro Cycling Team and as a Freelance Photographer for the Orange County Register. This aesthetic understanding enriches her digital content creation, helping her to present healthcare marketing messages visually appealingly and effectively.
Achievements
Kathleen Poulos’s career is adorned with numerous accomplishments that reflect her dedication to advancing the healthcare marketing landscape. Her role as Community & Digital Media Outreach Manager at TEDxOrangeCoast allowed her to engage with a wider audience, harnessing the power of social media to spread important health-related messages. Furthermore, as a Lead Client Strategist at Welltok, Inc., she developed integrated healthcare strategies that empowered patients and professionals alike, culminating in an enhanced healthcare experience.
Kathleen's extensive experience positions her at the forefront of critical discussions surrounding healthcare communication and the future of digital health marketing. Through her career, she has effectively integrated patient advocacy into her professional endeavors as a Certified Patient Advocate, making it a priority to ensure that patient voices are heard and represented in healthcare marketing initiatives. Her multifaceted approach combines technology with a profound understanding of healthcare needs, making her an invaluable asset to any organization she collaborates with.
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